LOVETT'S NURSERY. Inc., LIHLE SILVER, N. J. 



LOVETT'S NURSERY, Inc., LITTLE SILVER. N. J. 



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THIS IS THE YEAR for our established and pros^iective customers to take advantage of these Midsummer 

 bargains in Pot-grown Strawberry plants. The varieties are carefully selected for the greatest range of soils 

 and chmates and may be planted at any time from jvlidsummer to Midfall with complete assurance of success. 

 Their popularity is mainly due to the fact that they produce bigger crops and berries than the usual "layer" plants. 

 We have hsted all of the old and new favorites in this littl'e pamphlet, and each variety has some particular qualifi- 

 cation. Therefore, you are assured of not only satisfactof ,!/, but simply delightful results no matter which varieties 

 you select from our Midsummer List. 



Easily Grown 



Strawberry plants are very easy to grow, since they succeed 

 in a wide range of soils and climates. From the Arctic Circle 

 to the far Tropics, Strawberry growing is on a large commer- 

 cial scale, and in our own mild zone, they will give excellent 

 results in any garden soil, clay or loam, which would be satis- 

 factory for the production of vegetables. 



Save a Season 



The dry heat of late Summer ordinarily retards the strug- 

 gling, freshly planted Layer Strawberries. Our Pot-grown 

 varieties are much more practical for home culture, since a 

 good crop of berries is assured the very next year after plant- 

 ing, and for several years thereafter. 



Other Advantages 



Through years of experimenting. Strawberry growers have 

 become convinced that Pot-grown plants will produce larger 

 crops of larger berries than wiU the field-grown layer plants, 

 excepting when the planting is done in early Spring. 



Varieties to Plant 



To provide for fresh Strawberries from early Summer until 

 late Fall, at least four varieties should be planted. One of 

 them should be an early bearing sort, another one which bears 

 in Midseason, third, your favorite late fruiting variety, and 

 fourth, a Fall or Everljearing Strawberry. A dozen or more of 

 each sort should be planted if one is to be assured of an ample 

 crop of fruit. 



Planting Time 



To give the best results, Pot-grown plants should be planted 

 from July 20th to October 1st, preferably by the first of 

 September. 



Pre-Planting Instructions 



Unpack your plants immediately upon arrival, place them 

 in a shady spot, and sprinkle them lightly witli water. As 

 evening approaches, take them to where the ground is pre- 

 pared to plant, and just before planting them, dip each root 

 ball in a pail of water. 



Preparation of Soil 



The bed for your plants should be dug and the soil loosened 

 to a depth of from 12 to 14 inches. If you feel that your soil 

 needs special enrichment, incorporate with it rotted leaves 

 or weU rotted manure of any kind (fresh manure should be 

 avoided since it usually holds grub worms). Additional fer- 

 tilization may be afforded by scattering Bonemeal at the rate 

 of 100 lbs. to each bed 1.5x50 feet, raking it well into the soil. 



Where to Plant 



Plants in the home garden should be set in rows 2 feet apart, 

 with the plants 1 foot apart in each row. A bit of shade during 

 the hottest part of the day should be provided for the first 

 two or three days after the plants have been set out. However, 

 the Strawberry is a sun loving fruit, and its bed should be 

 located where it will get a minimum of six hours sunshine 

 each day. 



Rules for Strawberry Success 



The most important rule is to keep weeds out of your 

 garden. Hoe your Strawberry bed once a week, not only cut- 

 ting out the weeds, but loosening the soil, preserving moisture 

 and stimulating growth. After the ground has become frozen 

 in late Fall, the plants should be mulched with light, strawy 

 manure. Care should be taken that only a light covering be 

 applied, and such protective material should never consist of 

 wet or otherwise heavy material. This covering should, of 

 course, be removed when the plants start growth in the Spring. 



Facts Our Customers Should Know 



Large shipments should be made by Express, small ones 

 by Parcel Post. Freight shipments should be avoided. 



Prices in this circular include packing and delivery to for- 

 warding agents, after which our control and our responsibility 

 cease. 



Orders of less amounts than $1.00 cannot be accepted. 



We prefer payment to be made in advance, though we will 

 ship C.O.D. if 25 per cent of the value of the order is sent 

 us in advance of shipment. 



Please send your orders as early in the season as possible 

 so that we may fill them in a way that will be most satis- 

 factory to you. 



