To Our Customers and Friends 



Again we are permitted to greet you with a copy of our NEW garden annual for 1918. 



With much pleasure we avail ourselves of this opportunity to extend to you our sincere 

 ihanks for the many thousands of orders which you so kindly sent us during the past season. 



Last Spring many items in the seed line proved to be very short and regret very much we 

 had to disappoint a few customers in not being able to fill their orders complete late in the 

 tvason. 



in these strenuous war times with a World War on our hands and the great demand for 

 our products of all kinds and the cry of high cost of living, it has aroused the American 

 public to the pleasure and profit of gardening. Every foot of ground should be made to yield 

 a profitable crop both on the farm and garden: this will reduce the living expense of many a 

 family and the surplus can be exported to supply the great demand for food products. 



We appreciate the orders that you have given us and assure you that all orders, whether 

 large or small, shall have our most careful attention. 



We come to you again offering in seeds the best that our wide experience can procure. 

 We offer you only the best of the standard varieties, and we hope you will come to us for 

 whatever you require in seeds, or for information as to growing them. 



Our motto is "satisfaction to everyone," so if customers have any cause for complaint 

 we hope they will notify us at once. 



We like to have our Catalogue in the hands of every person that expects to buy seeds. 

 We will appreciate the courtesy if our customers will send the addresses of their neighbors 

 that may want good tested seeds, and will return the favor by sending some extra packets of 

 seeds. 



We can assure our customers that we will use our best efforts to furnish them with the 

 choicest Seeds that can be grown. We know that planters of Seeds buy them entirely on con- 

 fidence and we try to hold the confidence of our patrons, by furnishing them reliable pedigree 

 Seeds. If you have never used our Seeds, try them this year. Good Seeds like drugs require 

 knowledge and care to handle them. 



SEED CROPS Anotner cold, late, wet Spring and extreme dry in summer with early frost 

 in many seed growing sections, has cut seed crops short on most every- 

 thing in the seed line. There has not been such a shortage for years and prices on many 

 items will rule much h'gher than in former years. With the short supply many stocks will 

 be exhausted before planting time arrives. 



At the time of going to press with our Seed Catalogue, there are a few items of which are 

 not sure can secure good stock. If in such cases customers will kindly state in their orders 

 that we can substitute other varieties which are similar or just as good, we may be able to 

 send a complete supply for their use. This year it appears to be more of a question can 

 I get a supply of seed for my garden regardless of the variety. 



TESTED SEEDS < - >ur Seeds are all tested as to vitality, and none is sent out from our 

 ILjOXEiU &EixixJK> esta kij S h men t un til we are satisfied that they are absolutely of the best 

 quality and of the highest germinating power, and are certain to grow under favorable condi- 

 tions and planted at the right time. With bad weather and careless planting the very best 

 Seeds may fail to grow and no seedsman is to blame for this. If any fail to grow when 

 properly tested, we stand ready to replace the same or give value in other Seeds. 



W AT? "R AN TV Failure of Seeds to produce a good crop is dependent upon so many causes, 

 W rixx/rvriiN J. x ag ever y experienced cultivator well knows, that the utmost care with the 

 seeds and planting cannot control it, and the maturing of a crop also sometimes fails from 

 causes that no human power can control. We know that the seeds we offer are unsurpassed 

 in quality, yet with our practical experience of many years as growers we find that crops 

 sometimes fail no matter how good the seed. Hence to guarantee seed to invariably produce 

 a perfect crop would be sheer folly. Under all these circumstances, while we exercise the 

 greatest care to have all seed pure and reliable we give no warranty express or implied as to 

 description, quality, productiveness, or any other matter of any seeds or bulbs we send out, 

 and we will not be in any way responsible for the crop. If the purchaser does not accept 

 the goods on these terms, they are at once to be returned. 



MARKET GARDENERS AND DEALERS Sies^rf ^SlitSf tS* send'WS 



Wholesale Price List. 



HTTP PP^PHN'fiTP.TT TTV As this Catalogue will go into the hands of many who have 

 xv£jor-wi>ox-DJ.J-.J.x x neyer dea]t w . th ug) we ]dnd]y agk for a trial from you. which 



shall have our best attention. As to our standing, we refer you to the Pella National Bank, 

 to the Postmaster, or to the Express Agent. 



In conclusion we tender you our thanks for past favors. We shall be much pleased to 

 hear from you in 1918. 



With best wishes for the New Year, we are, 



Sincerely yours, ^ 



COLE'S SEED STORE 



PELLA, IOWA, January, 1. 1918 



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