7 J9ERSEYBELLE "= 
THE HIGHEST PRICED STRAWBERRIES OF 1957 
A product of the New Jersey Station, Jerseybelle is one of the few varieties that gained 
a reputation on the markets as a seedling number. For several years it was known only 
as 7A, but was so outstanding in quality and beauty on the New York market that it was 
quoted separately for several years during berry season. 
In these days when the emphasis in growing strawberries is on quality, beauty and 
size it may be that Jerseybelle will become widely popular. Unfortunately no com- 
pletely virus free stocks of Jerseybelle have been found. The plant, however, makes a 
very vigorous growth with plenty of plants for a good fruiting bed when grown under 
good conditions. With rich soil, possibly irrigation, and good care Jerseybelle looks 
like a winner. 
The plants are moderately productive; the berries average very large in size, have 
somewhat prominent light yellow seeds and a glossy skin which makes them very 
beautiful. (See picture on opposite page.) 
Jerseybelle is definitely not a berry for the poor grower on poor soils, but for the good 
grower on good soils it may prove to be a bonanza. No berry that we know will out- 
keep Jerseybelle. Therefore its use need not be confined close to market. It will stand 
shipping and will bring top prices. On one occasion at a New Jersey auction a whole- 
saler purchased some Jerseybelle (then 7A). Five crates got misplaced in his cold 
storage room. When he discovered them ten days later there was not a rotten berry 
in the lot. 
Jerseybelle berries are high in quality and have been satisfactory in freezing tests. 
However, Jerseybelle is a high priced fresh market berry and should not be grown 
primarily for freezing. Growers who pride themselves on growing fancy fruit should 
by all means try Jerseybelle. Price list page 32. 
7 TEMPLE Temple was the first of the good 
red stele resistant varieties. It was a life-saver to 
berry growers in sections where the soil had be- 
come infested with red stele. Temple itself is not 
entirely immune to all strains of red stele but has 
sufficient resistance so that profitable crops of 
berries can be grown by many growers who had 
been completely knocked out by this disease. 
In addition to resistance to red stele Temple is a 
very fine variety because of the vigor and pro- 
ductiveness of the plants together with firmness, 
beauty, size and quality of the berries. Temple is 
not rated a good freezing berry but as a home gar- 
den or fresh market shipping berry it has been so 
good that it has become the leading berry in 
southern Delaware and the lower lying soils of 
eastern Maryland. Temple is primarily a berry for 
the lower middle states where it is very productive 
and profitable. Frequently, but not always, Temple 
fails to retain its productiveness when grown in 
the north. Where it is well adapted Temple ranks 
high among the midseason berries in addition to 
its value as a red stele resistant kind. Price list 
7 MASSEY 
Massey is one of the prettiest, firmest, largest 
and best quality berries we have ever seen. Massey 
is at its best in the coastal plain section of North 
Carolina where it is usually very productive. As 
far north as Maryland, Massey is still a very fine 
berry but does not generally retain the heavy pro- 
16 
ductiveness that it has in North Carolina. When 
first introduced it was good enough there to greatly 
exceed Blakemore in total acreage planted. Now 
Massey is being largely replaced by Albritton, 
although some growers use both varieties. Our 
Massey plants are grown from virus free stocks 
which return all the original vigor and vitality of 
the first Massey stock. Well worth trying. Price 
list page 32. 
vi ARMORE fr Productiveness 
Armore is one of the extra good late varieties 
which should be tried in all areas except extreme 
north and extreme south. The vigor of Armore 
plant growth and its great productiveness as well 
as the large average size of berries merit much 
wider planting than it has had up to now. In 
Missouri, Illinois, Indiana, Ohio and Kentucky, as 
well as in states farther east, Armore has pro- 
duced some amazing crops. It is rated high as a 
freezing berry, also for the fresh market. 
The berries are light in color, darkening some- 
what on holding. Quality is good and they are 
firm enough to ship moderate distances, firmer than 
Premier and Sparkle, not as firm as Blakemore and 
Tennessee Beauty. The first Armore berries are 
large, irregular, wedge-shaped; the later ones 
usually round-conic. 
Armore produces plenty of runners for a good 
fruiting bed. For the territory mentioned we don't 
see how you could go wrong with Armore ds a 
large, productive, late kind. Price list page 32. 
