MARY T. FROTSCHER, JOSEPH STECKXER, RICHARD P. STECKLER. 



President. Vice-Pres. and Mgr. Sect'}--Treas. 



To our Patro?is. 



INTRODUCTION. 



New Orleans, La., January ist, 1901, 



While it is not necessary for us to repeat the announcement made in our 

 last year's catalogue advising of the consolidation of the two seed houses of the 

 late Richard Frotscher and the J. Steckler Seed Co., Limited, it gives us 

 pleasure to assure our friends and patrons that the union then made is a per- 

 manent and enduring one, and that the reputations of Frotscher and Steckler 

 are, and will continue to be, behind the goods supplied and the representations 

 made by this house. The two places of business, one at5i8 to 524 Gravier Street, 

 the other at 521 to 525 Dumaine Street will continue, as heretofore, in active 

 operation. 



In no other line of business is the public compelled to rely so cornpletefy 

 on the good faith of the merchant. Old seed and new seed look alike. You have 

 only the dealer's word for it that the seed is fresh and genuine. It is therefore 

 absolutely necessary to get good seed from a reliable source. We do not pro- 

 pose to handle any cheap seed; it is even dear if given away. We will, as 

 heretofore, supply country merchants with our seed, which we sell under our 

 name and guarantee. 



The marked success of the J. Steckler Seed Co., Ltd., in the four years oper- 

 ating under that name is good evidence of the fair and liberal manner in wmich 

 we conduct our business. We invite comparison in price, quality of seed, stock 

 carried, etc., with any first-class seed house South. We have ample force to 

 promptly fill all orders. In addition to our other help, we have now in our 

 employ eleven out of twelve of the old employees of Mr. Frotscher. So we 

 have reliable trained help to depend on. 



Our Seed Catalogue and Garden Manual will be sent free to all applying 

 for it. It is the best book of its kind in the country. The instructions for 

 planting, etc., are based on the results of over thirty years' practical experi- 

 ence in our southern climate and can be confidently depended on. 



In addition to the complete facilities we have for supplying fresh and 

 reliable seed, it gives pleasure to be able to announce, this year, the addition of 

 another branch of business, closely related to the one to which we have given 

 so much study and attention and one in which we trust we shall earn and 

 deserve as much confidence. We propose hereafter to handle Belgian Hares, 

 Berkshire Swine, thoroughbred Chickens of standard varieties, the faithful 

 Scotch Collie and the beautiful Maltese Cat. As the proper breeding of these 

 requires much ground, we have established what is known in more pretentious 

 terms as a ; 'Farm " In addition to the cultivation of fine breeds of poultry 

 and animals we have, on the same farm, also established what we propose to 

 make in time the most extensive green-houses and nurseries. We want you to 

 make a note of these additions and to remember that we propose to transact 

 these new lines of business under the guarantees that have made our seed trade 

 one of the largest in the South. Our farm will be stocked with the very finest 

 breeds that can be procured and the animals purchased from us will be thoroughly 

 acclimated to this section of the country. 



Thanking the public for their most liberal patronage, we beg to remain 

 Your most obedient servants, 



J. STECKLER SEED CO., LTD. 



