ROADSIDE MARKETS 



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If you are located on a fairly good road, anywhere within a radius of 

 twenty to thirty miles of an urban development, it may pay you to 

 investigate the possibilities of building up a roadside trade. In recent 

 years the roadside market has added materially to the income of many 

 market growers. Some of our customers dispose of all the vegetables they 

 produce in this manner; others simply maintain a stand as an auxiliary 

 to their regular outlets. 



Beginning as a rather shy, timid and very often shabby infant less than 

 a quarter of a century ago, the business of Roadside Marketing now 

 assumes vast proportions and it is growing yearly. The personal factors 

 of initiative, energy, imagination, and perseverance that are the motivating 

 forces in all business ventures, must also be the guiding force in the 

 building of a Roadside Market. It is not necessary in the beginning to 

 rear an expensive structure; it may be very simple, very inexpensive, 

 but at the same time it may also be very attractive. The location of 

 the market should preferably be such as to make it visible at least three 

 or four hundred feet away, also the side of the road traversed by the home- 

 ward bound motorist is usually the most productive. 



Naturally, ample parking facilities should be provided and the more 

 attractive the approach can be made with flowers and landscape planting 

 effects, the better will be the impression made on your prospective cus- 

 tomer. 



After the prospect has been attracted to your stand, your service and 

 the quality and appearance of your products should be such as to con- 

 summate a satisfactory sale, and impel the customer to return again. 



In order to properly stock your market, much thought must be given 

 in formulating a plan for the proper adjustment of production and diver- 

 sification, to adequately supply the market with the choicest varieties 

 of vegetables over the longest period of time. For roadside business 

 many varieties may be chosen which could not be considered solely for a 

 shipping business. During the past year or two, we have,- received numer- 

 ous inquiries for the most popular varieties of Vegetables for Roadside 

 Stand trade, and we append a list of those we have found by experience 

 to be most in demand. This list, of course, will vary in different sections, 

 and the secret of success is to study local tastes, though demand for almost 

 any good thing may be created by publicity and good salesmanship. 

 (Full descriptions given on the following pages). 



ASPARAGUS — Giant Washington 



BEANS — Bountiful Bush 



Tendergreen Bush 

 Sure Crop Bush 

 Lima Bush Fordhook 



BEETS — Early Wonder 



Detroit Dark Red 

 BROCCOLI— Riviera 

 CABBAGE— Golden Acre 



Danish Ballhead 

 American Drumhead Savoy 

 Mammoth Rock Red 

 Chinese (Chi-hi-li) 

 CARROTS — California Bunching 

 Coreless 

 Tendersweet 

 CAULIFLOWER— Snowball 

 Primosnow 

 White Rock 

 CELERY— Golden Plume 

 Utah 



SWEET CORN — Golden Sunshine 

 Cupid 



Golden Bantam 

 Golden Cross Bantam 

 Golden Country Gentleman 

 Stowells Evergreen 



CUCUMBERS — Longfellow 



The Henderson 



EGG PLANT— Black Beauty 



KOHL RABI— Short Leaved White Vienna 



LETTUCE — Big Boston 



Trianon Cos or Romaine 



MUSKMELON— Delicious 



Benders Surprise 



MUSKMELON— Honey Rock 

 Hale's Best 



WATERMELON— Stone Mountain 



ONIONS— Express Globe 



Espanola Yellow Sweet Spanish 



Barletta 



White Bunch 

 PARSLEY— Extra Double Curled 



PEAS — Laxton's Progress 

 Laxtonian 

 Prosperity 

 Dwarf Alderman 



PEPPERS — World Beater 



California Wonder 

 PUMPKINS— Cheese 



Sugar 

 RADISHES— Scarlet Globe 



Sparkler 

 SPINACH — Long Standing Savoy 



Virginia Blight Resistant 

 S QUASH — Straightneck 



Cocozelle 



Delicata 



Acorn 



Warted Hubbard 

 SWISS CHARD— Fordhook 



TOMATOES— Bonny Best 



Scarlet Topper 

 Marglobe 

 Winsall 

 Rutgers 

 TURNIPS — Purple Top Milan 



Purple Top White Globe 

 RUTA BAGA— Early Cortlandt 



Long Island Improved 



THE ROADSIDE MARKETS ILLUSTRATED 



SELL QUALITY VEGETABLES PRODUCED FROM 



HENDERSON'S TESTED SEEDS 



No. I. The Cross Roads Farm — owned and operated by Joseph Savino. St. James, Long Island 



No. 2. Mrs. Princes Stand — owned and operated by Prince and Ganska, Springfield, N. J. 



No. 3. Van Sise Farm — owned and operated by Frank Van Sise, Woodbury, N. Y. 



No. 4. Denton Hills Farm Market — owned and operated by Joseph Horley, 



Greenlawn, Long Island 



No. 5. Marlatls' Roadside Market — owned and operated by Marlall Bros., Denville, N. J. 



