SOUTHLAND 



The Home Garden Local 

 Market Berry for 

 the South 



SOUTHLAND. This variety was introduced by the U. S. Dept. of Agr. in the spring of 1932. Its 

 behavior since that time has emphasized the fact that it is the first really good home garden berry 

 the South has ever had. Fairfax and Dorsett may prove valuable in many of the higher elevations 

 in the South, but probably will not be as good generally as Southland. In Eastern North Carolina 

 Southland makes a larger, more vigorous plant than Blakemore, Dorsett or Fairfax. 



The berries are unusually large and very fine in quality. Most southern varieties, like Mis- 

 sionary, Klondyke, Blakemore and others are not of high dessert quality. There should be a place 

 for Southland as the home garden berry for all sections from North Carolina south. Even as a 

 local market proposition it seems almost certain that the people in Southern towns and cities would 

 appreciate and pay for very considerable quantities of berries that have the size, appearance and 

 quality of Southland. 



One rather surprising fact about Southland has shown up in the last two years. From Vir- 

 ginia through North and South Carolina Southland is one of the earliest varieties. From middle 

 Georgia through Florida Southland ceases to be an early berry and comes into bearing some time 

 after Missionary, Klondyke or Blakemore. Despite this fact we believe that in many communities 

 of the South Southland offers an opportunity not only to enjoy better strawberries than ever before 

 but to start also a profitable business supplying fancy, large, high-quality berries to local markets. 



Recent experience seems to indicate that the susceptibility of the early Southland blossoms to 

 injury by late frosts makes it inadvisable to plant this variety farther North than Virginia except 

 for tryout purposes. 



In the spring of 1933 we planted an acre of Southland and grew some beautiful beds. The 

 winter of 1933-34 was very severe and probably was the main reason why our total yield from this 

 acre was not over 2,000 quarts. However, we carried over this acre for a second crop and in the 

 spring of 1935 picked well over 7,000 quarts of fine berries. It was a very profitable acre. 



Shipments of berries have been made successfully and profitably from North Carolina to Wash- 

 ington. The berries are quite firm in flesh and will stand up for some time, but must be handled 

 very carefully as the skin is tender. No variety makes a healthier, more vigorous, disease-free 

 foliage than Southland and it stays greener all winter than any variety we have on our list. Price 

 list, page 33. 



Other Early Varieties 



M 



Leading berry in Florida 

 SSlOnarV and popular in other 

 Southern States. Mis- 

 sionary will do well on almost all soils, but will 

 do better than most on the lighter soil types. The 

 berries are medium in size, dark red in color, 

 rather tart in quality and attractive in appear- 

 ance. It is a very good shipper and also 

 a favorite with the "cold pack" or "juice" 

 men. "We believe that Blakemore will prove 

 better than Missionary in all the Missionary 

 territory except Florida, where Blakemore in 

 many cases is not living up to early indica- 

 tions of superiority over Missionary. Price list, 

 page 33. 



N Released in 1933 by the U. S. 



a r C I S S a Dept. of Agr., it is a seedling 

 of Howard 17 and Royal 

 Sovereign, the same parentage as Dorsett and 

 Fairfax. It has not been tested widely in the 

 east, but is said to be showing up well in the 

 Northwest. Narcissa makes as many plants as 

 Dorsett and Blakemore. It is thought that this 



variety will prove valuable in the east where 

 plants are kept well spaced with runners re- 

 stricted to four to six plants per square foot of 

 row. In quality the berries rank about with 

 Fairfax and Dorsett. Berries rather small under 

 thick row conditions but worth trying on account 

 of the vigor of the plant and quality of the 

 berries. Price list, page 33. 



Senator Dunlap (Dr. Burrell) 



An old standard variety that has been widely 

 grown in the middle and northern states for 

 many years. It has partly been replaced by 

 Premier because Premier berries are larger, 

 better quality, and more handsome in appearance. 

 Dunlap is still grown by many of its old friends 

 and we have a nice stock of plants for those who 

 know and want it. Berries are medium in size, 

 bright rich red clear through, and fair to good 

 in quality. Excellent for canning. Price list, 

 page 33. 



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