Berries like these Always Pay 



GROW STRAWBERRIES FOR PROFIT 



Year after year market reports indicate that strawberries are still the best of 

 all money crops. The price of strawberries is dependent on quality. On a typical 

 day in the 1961 berry season in Michigan, good quality berries sold for $6.50 per 

 12 quart flat and poor quality berries sold for $3.96, making a difference of $2.54. 

 What is quality? Quality is a combination of size, shape, maturity and freshness 

 adding up to appearance to the man buying them. Good berries will yield a 

 profit and will pay for the extra care needed in producing them. Here are some 

 of the reasons why strawberries consistently can be grown for profit: 



1. Strawberries have a universal appeal. 

 Practically everyone is a potential customer 

 and they can be so attractive when presented 

 for sale either at retail or wholesale. 



2. They can be grown anywhere; fine varieties 

 suitable for every state are available. 



3. Strawberries bear quicker after setting and 

 bear earlier in the season than any other 

 fruit. 



4. Strawberries excel as a family business or 

 large commercial venture. The work is mostly 

 light, suitable for old people, young people, 

 and for women who like to work out of doors. 



5. If good land is used, a high income per 

 acre can be expected. This is especially help- 

 ful where good land is limited. 



6. Very little machinery is required — none of 

 the highly expensive type. 



7. If you have irrigation it will pay doubly 

 for strawberries in producing larger, better 

 crops and also in protecting the blossoms 

 from frost or freezing in the spring. 



8. A fairly wide variety of markets is avail- 

 able — roadside markets, processing plants, 

 local hotels and restaurants, shipment to 

 wholesale outlets, and in recent years "Pick 

 Your Own" projects. 



CAUTIONS: 



(a) Don't attempt to grow too many. One-half 

 acre well cared for could mean more profit 

 than several acres neglected. 



(b) Plan to do all the things necessary to 

 grow good berries. Experience demonstrates 

 that good berries practically always sell at 

 profitable prices — inferior berries only when 

 chance makes a short supply. 



"PICK YOUR OWN" 



"Pick Your Own" marketing operations continue to grow each year. This is a natural for 

 a good grower close to a metropolitan area. Fields vary from less than an acre to 20 or 30 

 acres with the owner and grower having the crop picked by his customers. Packages are usually 

 supplied by the grower. His harvesting operation consists of supervising his customer-pickers 

 and collecting the money for the fruit. 



The city dweller getting his supply of strawberries this way is able to get at fair prices 

 completely fresh strawberries for his own use with an outing that mixes work and fun. 



"Pick Your Own" provides a sure market for the crop. A small ad in the newspaper, a spot 

 announcement on a radio station or other available publicity, will bring customers for the first 

 time. If the berries^are good, they will be back. 



