BIG JOE 



A TWENTY YEAR FAVORITE MIDSEASON 

 FROM VIRGINIA NORTHWARD 



Until the introduction of Catskill, BIG JOE was 

 the best and most popular midseason variety. 

 And it is still the first choice of many growers 

 because of good success they have enjoyed 

 year after year. BIG JOE ripens just as earlier 

 varieties have finished fruiting and ripens a 

 major portion of crop in three big pickings, 

 usually when large, attractive berries are at a 

 premium. Try Rayner's BIG JOE and you will 

 have BIG JOE at its best. 



Abundant Growth — Strong, vigorous plants witH 

 "unusually healthy foliage in abundance. Fruit stalks 

 strong and upstanding. 



Large, Light Red Bennies — Fine, full-bodied, tangy 

 flavored berries run large to very large and with 

 sufficient moisture berries size up well to last of crop. 



Good Shipper — Berries hold up well and are firm enough for long distance shipping. . . 



Heavy Producer — Under normal conditions, production is very heavy. 



BIG JOE PRICES : 100 plants, $2-80 ; 1000 plants, $14.00. Complete Price List on page 47* 



Early 



MIDLAND 



Quick Freezing Variety 

 of Excellent Flavor 



A PREMIER - REDHEART CROSS OF FIRM 

 FREEZING AND SHIPPING QUALITY. 



Here is a variety productive of very large berries of deep, glossy red color that 

 runs all through the berry. Fruit is mildly sub-acid and of very good to excellent 

 dessert quality. These qualities make MIDLAND a good freezing variety that 

 makes an attractive package of highly-flavored fruit embodying much of that fresh- 

 off-the-vine goodness. j 



Higlily Productive — This U.S.D.A. cross has shown high production as far south as Vir-f] 

 ginia and westward to Missouri and Iowa andnorthward to Connecticut and Michigan. Plants 

 have large, healthy leaves resistant to leaf spot and scorch, but do not set a heavy fruiting bed. 



Good Sliipper — Seeds are even with surface and sometimes slightly raised, giving added 

 protection to a very glossy, firm skin. Ranks high in shipping quality and therefore brings 

 more in berry markets than most popular varieties. I 



MIDLAND PRICES— 100 plants $3.20; 1000 plants $16.00. Complete Price List on page 47. 



Grow Your 

 Own Security 



The value of your o\mi fruit can be measured in extra cash profit, 

 a greater variety of fresh fruit for table, home camiing and deep 

 freezing. Home fruit add an indescribable sense of miity and 

 better, more secure living for the family. 



25TH YEAR OF SERVICE — YOU CAN RELY ON RAYNER BROTHERS 



