ALLEN'S BOOK OF BERRIES— 1921 



Klondyke. 



Profit and Pleasure in Growing 

 Strawberries 



The outlook for strawberry growers was never better than now. 

 I' or the commercial grower, the market is large and constantly 

 growing, and many things tend to increase the demand and in- 

 sure profitable prices. For the home garden fresh ripe straw- 

 berries are always good, and there is nothing more conducive 

 10 health and happiness than plenty of luscious berries in season, 

 and plenty on the pantry shelves, canned and preserved, when 

 not in season. 



Profitable Prices 



Strawberries have been a very profitable crop for the past two 

 years, and all indications are that they will continue so. The 

 very high prices in some of the wholesale markets may not be fully 

 maintained, but they are almost certain to stay at profitable 

 levels, and those who have a local or retail market are even more 

 certain to enjoy good markets. Following are some of the facts 

 that lead us to this conclusion. 



1. Usual Markets. The regular strawberry demand (hotels, 

 restaurants, grocery trade, home canning, preserving, etc.) will 

 be greater than ever this year. Fruit has been considered a lux- 

 ury, but it is being more widely recognized all the time as a neces- 

 sity — a promoter of health. And those who consider strawber- 

 ries a luxury will want them all the more for that reason. The 

 constantly increasing population and the "million-a-year" im- 

 migrants must be fed. 



2. High Wages are Still Maintained. Although prices of 

 some things are coming down a little, high wages still continue. 

 The people are able and willing and anxious to buy fancy straw- 

 berries. Grow them some. 



3. Cheaper Sugar will tend to increase the use of berries by 

 everybody. Pantry shelves that were left without strawberries last 

 winter on account of the short crop and high prices for berries and 

 doubly high price for sugar, will be filled now that sugar is lower. 

 The use of fresh fruit will be increased. "Juice men" will be 

 more willing to increase their pack. More berries will be used. 



4. Prohibition and Fruit Juices. Prohibition has created 

 an enormous demand for fruit juices for soda fountain and other 

 purposes, the strawberry flavor being a great favorite. _ At many 

 large shipping points "juice men" consistently outbid regular 

 buyers, except for the very fanciest fruit. 



