PETER HENDERSON 



PRESIDEN 



HOWARD M HENDERSON 



VICE PRES -TREAS 



ALLAN T. MacKRELL 



SECRETARY* 



FOUNDED I S -4 "7 



Peter Henderson & Co, 



cable address 

 tritoma new york 



A. B.C. CODE 4t» & 5th EDITION 



INCORPORATED 1890 



SS&@clsrm@m 



35-37 CORTLANDT STREET 



TELEPHONE CORTLANDT 

 7 5 3 O 



January 1st, 1930 



To Our Customers and Friends: 



OUR business was established in 1847 and during its early years our founder, 

 Mr. Peter Henderson, was able to maintain that close personal contact with his 

 customers, the loss of which, as the business grew, was one of his greatest regrets. 

 But because of the high standards of merchandising maintained by him, his little 

 business grew far beyond his fondest dreams. Out of his own experience as a 

 market grower, he knew the importance of dependable seeds and very early coined 

 the slogan "TESTED SEEDS" and carried it out. In those days seeds were 

 just seeds to most dealers and" he had to originate most of the methods used in 

 testing seeds and many of them are still in use today. 



When we advertise "TESTED SEEDS" and "SERVICE" we mean that our 

 customers receive seeds which have been tested under varying conditions prior 

 to sale, thus reducing to a minimum the possibility of failure. By SERVICE 

 is meant service such as only can be rendered our customers by the experience 

 gained and the knowledge obtained over a period of more than eighty years of 

 successful seed growing and merchandising. If there were any short cuts that 

 would make it possible for us to sell seeds of our standards of quality any cheaper 

 than they are listed in our catalogue, we would take advantage of them. 



When you receive our catalogue, you receive what to us is more than just a book 

 of illustrations, descriptions and prices. We want it to be a friendly medium of 

 contact and amicable business relations and we have tried to make it more than 

 just a price list. The descriptions are carefully written and the illustrations are 

 all made from actual photographs. The testimonials printed in the book were not 

 solicited by us, but were all sent voluntarily. We have endeavored to give cul- 

 tural directions in conjunction with the various varieties wherever possible. In 

 addition to this, we publish complete pamphlets pertaining to the growth and 

 care of practically everything offered in our catalogue — these are free on request. 



We wonder if the average customer realizes what our illustrated catalogue 

 means to them. A little study will show that it is a completely equipped seed 

 store delivered right into your home. You buy what you wish and you are not 

 put to the inconvenience of waiting your turn or having something sold you which 

 you do not require. All orders received by us are shipped within 24 hours, there- 

 fore we feel justified in making the assertion that we are as near to you as your 

 mail box. 



In closing there is one more point which we feel it most essential to stress — 

 that is-— place your order early. Our stocks are all completed in December from 

 the new crops which are in our warehouses. The seed is all freshly packeted and 

 prepared for shipment. An order sent us in January will be correctly and immedi- 

 ately filled, thus eliminating any possibility of delay. 



To our old customers the third generation of Henderson's wish to express our 

 sincere appreciation of their past patronage and to our new we give the assurance 

 that we will do all in our power to please them. 



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Very sincerely yours, 



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