PETER HENDERSON & CO., NEW YORK.—WHOLESALE CATALOGUE. 
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FENDERSON S TES PED Seas 
ARE SOLED DIREGE 1©; hE BEANTERZONE 
Upwards of 17 years ago we made a new departure in our business policy, and discontinued selling to dealers to sell 
again. This drastic step was taken because we had become convinced that such a measure was necessary in the interests 
of our customers, especially of those who made their living 
by growing for the market. 
The seeds they plant are actually the foundation of their 
business, and it is a vital necessity that they should be of the 
highest quality it is possible to produce. 
Our long experience as florists and market gardeners im- 
pressed upon us the fact that quality should be supreme, that 
price was secondary. The jobber in seeds naturally con- 
siders price as paramount, hence there isa dangerous tendency 
to sacrifice quality by cheapening production to meet the 
competition for the jobber’s trade. | By dealing direct with 
the planter we removed that tendency and are in a_ position 
to concentrate our efforts towards maintaining the acknowl- 
edged high quality of 
HENDERSON'S TESTED SEEDS. 
/ : Our experience convinced us that it was not possible to con- 
/ duct a dealer's trade, and at the same time maintain the high. 
quality demanded by the Market Gardeners and Florists. 
i Besides the above reasons for discontinuing the dealer’s 
2 trade, many instances were brought to our notice, 
i _ where inferior seeds were foisted upon growers as 
: “Henderson's” and thus the injury was mutual. © 
THEREFORE FOR MUTUAL 
: PROTECTION WE, 
ADOPTED AND 4 
HAVE SINCE (4 
* MAINTAINED /” 
OUR BUSINESS ~~ POLICY OF 
SELLING SEEDS DIRECT 
TO THE | 
PLANTER | 
Do not let the 
slightly higher 
cost of our seeds “—_.*/ 
s “Seay 
compared with 
unselected, un- 
cared for stocks, blind you to the vast difference in 
the quality of the product. The cost of the seed is 
the least item of expense in market gardening, labor 
and manure, forming the chief outlay. It is false 
economy therefore, to risk the crop with dubious seeds 
because they are cheaper than our reliable, tested 
seeds. 
Our stocks are now complete. They are grown from 
pedigree strains reselected each year, and thoroughly re- 
cleaned by the most improved seed-cleaning machinery 
in America. We therefore invite you to favor us with 
your orders for the season's supply. 
Respectfully yours, 
CHARLES HENDERSON, 
President. 
PETER HENDERSON rc ‘CO:,; 
NEW YORK. 
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