After 50 Years 



Dear Friends : 



After fifty years in this bnsiuess, I looli back 

 with pleasure at the many personal and business 

 friends I have made tluring that period. I want 

 to thank them all, whether our acquaintance is 

 of brief or long duration, for the patronage which 

 has made this business possible. 



I have made mistakes, but where pointed out 

 I have tried to correct them fairly. No attempt 

 has been made to sell plants on price alone, but 

 I have tried to give full value for every dollar 

 received. 



My wife has been a co-worker with me in this 

 business for 44 years. In 1914 I took three of my 

 sons in business with me, forming The W. F. 

 Allen Company. We all realize that to continue 

 in business our customers must prosper. With 

 this thought in mind, and with fifty years ex- 

 perience to guide us. we try to write a catalog 

 that will be a real help and when orders come 

 we try to send plants that will mean real 

 pleasure and profit to the buyer. 



Thanks again for the many years of friendly 

 dealings, and may our future relations be 

 equally pleasant and profitable. 



Sincerely yours, 



Letters from Old Friends 



Whose business we appreciate, and do our best to merit 



36 Years 



Windsor Co., Vt., March 22, 1934. — I am sending: 

 you a small order for plants. It is 36 years ago 

 this spring since I sent you my first order. — 

 Charles H. Pierce. 



Over 40 Years 



Hamilton Co. Ohio, Feb. 3, 1934. — I have added 

 2,500 more plants to my order. Have been getting 

 your plants for over 40 years. — Jacob T. Rinckel. 



35 Years 



New London Co.. Conn., Jan. 4, 1934. — I am 

 writing to thank you for your catalog. I am 

 more than 80 years young and some 35 years ago 

 I sent for some catalogs I saw advertised in some 

 farm papers. I bought from your catalog because 

 it talked honest — and the plants were honest, 

 have dealt with you many times since — and you 

 are honest. Your catalogs are very valuable 

 books. Just chuck full of valuable information 

 truthfully told. Very inspiring and encouraging. 

 I bought 100 Dorsett plants of you last year. 

 They did more than well in every way. I haven't 

 a plant of Howard 17 (Premier) to fruit. The 

 flood of Howard 17 is on the market as mine 

 begins to ripen and I get no prices so I am going 

 to try the Catskill. I feel sure they are what I 

 want. — Mr. T. T. Whipple. 



40 Years 



Jefferson Co., Ky., Jan. 25, 1934. — I am still 

 growing berries and have been buying your 

 plants for 40 years. I think that is a record. 

 May send you more orders. — Mr. L. P. Wetherly. 



30 Years 



Gallia Co., Ohio, Jan. 24, 1934.— I am sending 

 vou a small order for the Dorsett to try them out. 

 i have tried out 25 different kinds. The Blake- 

 more has proved to be the best early kind. For 

 me the Chesapeake is the best late. The Lupton 

 is the next to Chesapeake for late. I have been 

 dealing with the Allen Co. for 30 years. — Mr. J. D. 

 Croft. 



23 Consecutive Years 



Somerset Co., Pa., April 20, 1934.— This is, I be- 

 lieve, the 23d order I have given you in 23 con- 

 secutive years, ranging from 500 to 12.000 plants 

 (3 years ago). For 21 years my father, E. H. 

 Horner, had been a constant and very well satis- 

 fied customer of yours and had implicit faith in 

 your plants. Therefore, you can expect an order 

 from me now on every year. Premier has been 

 our best bet, but I'm taking your advice and try- 

 ing some Fairfax and Dorsett this year. The 

 Premiers I received from you last year are my 

 pride and joy and are envied by other growers 

 in this locality. Your plants have always been 

 true to type, well-rooted, and are all if not more 

 than one should expect. Thanks for your cata- 

 log. — Jlr. F. B. Horner. 



20 Years 



Botetourt Co., Va., Jan. 23, 1934. — I have been 

 getting your catalog for 20 years. Please keep 

 me on your mailing list. Yours is the only berry 

 catalog that gives honest-to-goodness descrip- 

 tions of berries. I have bought berry plants from 

 other berry grow'ers but ■n"ill have to own up that 

 your plants are the best of all. and I know what 

 to expect of your berries when I plant them. 

 Just like your catalog puts them before the pub- 

 lic. — Mr. E. L. Boone. 



