A Fancy Pack for Fine Prices 



Fairfax and Dorsett Will Sell for More 



WHOLESALE PRICES RECEIVED FOR FAIRFAX, DORSETT & PREMIER 

 BY THE W. F. ALLEN COMPANY ON THE NEW YORK MARKET IN 1934 



FAIRFAX 

 DORSETT 

 PREMIER 



ay 24 



May 25 



May 27 



May 28 



May 30 



May 31 



June 1st 





20^ 



9V24 



11^ 



9% 



94 



m 



12<^ 



IIV24 



U4 



11^ 





94 



9¥24 



94 



U^ 



84 



14 



14 





14 



These figures do not represent small shipments at special prices, but include over 9,000 quarts 

 of Dorsett; 10,000 quarts of Fairfax and 5,000 quarts of Premier made during this period. 



After June 1st Premier had run down so that they were not worth shipping on the low marlvet 

 then existing. We were able to make shipments of Dorsett for three days longer and of Fairfax for 

 six days longer. In fact, Fairfax proved to be the best money maker we had this year. Above 

 figures refer to prices received on the New York Wholesale market. We also made several ship- 

 ments to Baltimore. Near the end of the season when all varieties had run down considerably our 

 Baltimore commission man told us by phone : "Keep on shipping those Fairfax. I have a buyer who 

 has learned that they will really hold up even if they are rather dark." Five months later when we 

 happened to stop in this same commission man's office, he said, "I hope you will have plenty of 

 Fairfax berries to ship next j'ear. It looks as though the chain stores are going to take hold of 

 them because they hold up so well." 



Mr. E. B. Underbill of Dutchess County, New 

 York, received $8.00 per crate for many of his 

 Fairfax and Dorsett and $4.00 per crate for his 

 Premier on the Poug'hkeepsie market in 1934. 

 "What difference does it make," said Mr. Under- 

 hill, "if Premier does produce a few more quarts 

 per acre? Many years ago I took your advice, 

 planted Premier and made more money than I 

 could have with varieties then being grown. 

 Now I am repeating this experience with Fairfax 

 and Dorsett." 



Mr. Frank Souza of Barnstable Co., Mass., 

 wrote us: "I sold Fairfax and Dorsett at my stand 

 this year. I sold Howard 17 berries at 15(( a 

 quart, Dorsett and Fairfax at 25(' a quart. At 

 first my customers thought it was too much pay- 

 ing 10^ extra to buy the best. But afterwards I 

 did not have enough Fairfax and Dorsett to keep 

 them supplied. They are both good berries." 



Mr. A. R. Smailes of Hamilton Co., Ohio, also 

 wrote us: "I reset all the Fairfax and Dorsett 

 plants I had this spring and so had none to fruit. 

 A man near here who had a small patch of Fair- 

 fax under irrigation received $4.50 for 24 quarts 

 when others were getting around $2.00. I expect 



to set some of each next spring in place of 

 Premier." 



Here is the experience of Aubrey Whitney of 

 Fayette Co., Ala.: "I picked a Fairfax that 

 weighed a little over an ounce and measured 

 over seven inches around. Is this a record? I 

 had a few Blakemore and Missionary planted on 

 a plot next to Fairfax and Dorsett and so far I 

 am getting four to five times as many berries 

 off the Fairfax and Dorsett as I am off the others. 

 The best price here for the others is lOt* per 

 quart. Fairfax and Dorsett will bring 12%(? per 

 quart, and are being sold in preference to Blake- 

 more, Missionary and Klondyke." 



Mr. F. E. Moorehouse wrote from Richardson 

 Co., Nebr. : "Fairfax and Dorsett were about as 

 productive here as Premier and Dunlap. Both 

 varieties were very firm and exceptional keepers. 

 In quality everyone here agreed that Fairfax was 

 the best flavored strawberry they ever tasted. 

 They have everything beat I have yet seen in 

 this country, especially Fairfax. I sold what I 

 had this year for almost double price for sun- 

 kissing and preserving and my customers report 

 fine results." 



20 



