SOUTH LAN rv 



\e Home Garden Local 

 Market Berry for 

 the South 



:Q)- 



This variety was introduced by the U. S. Dept. of Agr. in the spring of 1932. 

 Its behavior since that time has emphasized the fact that it is the first really good 

 home garden berry the South has ever had. Fairfax and Dorsett may prove valu- 

 able in many of the higher elevations in the South, but probably will not be as good 

 generally as Southland. In Eastern North Carolina Southland makes a larger, 

 more vigorous plant than Blakemore, Dorsett or Fairfax. 



The berries are unusually large and very fine in quality. Most southern varie- 

 ties, like Missionary, Klondyke, Blakemore and others are not of high dessert 

 quality. There should be a place for Southland as the home garden berry for all 

 sections from. North Carolina south. Even as a local market proposition it seems 

 almost certain that the people in Southern towns and cities would appreciate and 

 pay for very considerable quantities of berries that have the size, appearance and 

 quality of Southland. 



One rather surprising fact about Southland has shown up in the last two years. 

 From Virginia through North and South Carolina Southland is one of the earliest 

 varieties. From middle Georgia through Florida Southland ceases to be an early 

 berry and comes into bearing some time after ^Missionary, Klondyke or Blakemore. 

 Despite this fact we believe that in many communities of the South Southland 

 offers an opportunity not only to enjoy better strawberries than ever before, but to 

 start also a profitable business supplying fancy, large, high-quality berries to local 

 markets. 



Recent experience seems to indicate that the susceptibility of the early South- 

 land blossoms to injury by late frosts makes it inadvisable to plant this variety 

 farther North than Virginia except for tryout purposes. 



Shipments of berries have been made successfully and profitably from North 

 Carolina to Washington. The berries are quite firm in flesh and will stand up for 

 some time, but must be handled very carefully as the skin is tender. No variety 

 makes a healthier, more vigorous, disease-free foliage than Southland and it stays 

 greener all winter than any variety we have on our list. Price list, page 33. 



Other Early Varieties 



Clermont 



A New York Station seed- 

 ling of Marshall and Pre- 

 mier. It has been highly- 

 praised in some sections of the North. In New 

 York state it bears a heavy crop of large, smooth, 

 bright glossy red berries with an attractive 

 green calyx. With us it makes a strong vigorous 

 fruiting bed but at least in a wet year like 1934 

 the foliage does not stand up, nor do the caps 

 remain green. Well worth trying in the North 

 but not recommended for regions further South 

 than Pennsylvania. Catskill and possibly Cul- 

 ver do better in the latitude of Maryland on the 

 showing to date than any of the New York Sta- 

 tion seedlings, most of which rust badly this far 

 South. Price list, page 33. 



Berries very good in quality, 

 first ones large. Although very 

 good in a few scattered locali- 

 ties it has not generally lived up to the claims 

 made by the Michigan growers who introduced it 

 several years ago. Cooper is of little value to 

 us. There seems no reason whatever to gro^v it 

 with varieties like Fairfax, Dorsett and Premier 

 available. Price list, page 33. 



Cooper 



Howard 17 (Premier) ™ y ''!s' 



. , .,^ . , '' identical 



with Premier and the same description applies 

 Many growers feel that Mr. Howard, who origi- 

 nated this variety, has not received the credit 

 due him for it, but the facts are that it was in- 

 troduced as Premier and advertised extensively 

 under that name so that most growers, except 

 in New England, know it and buy it as Premier. 

 It is significant, also, that in all their experi- 

 mental work the oflicials of the U. S. Dept of 

 Agr. consistently refer to this variety as Howard 

 17, and not as Premier. Under whatever name 

 you buy it, you will get a berry of real merit. 

 Price list, page 33. 



The leading market berrv 

 in many sections of the 

 South. Uniform in shape, 

 medium size, light in color, and an excellent 

 shipping berry. Plant growth is vigorous hut 

 only medium in productiveness. Berries ripen 

 evenly all over and this, with the uniform shane 

 and firm texture, has made Klondyke a favorite 

 with canners and preservers. We believe Blake- 



Klondyke 



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