Crate of Fail peaked-Berries like these Always Pay 
You will note from the market table, published at the bottom of this page, that the price 
obtained on the New York wholesale market throughout the season was high enough for 
good berries to allow for increased cost of production and still make a large profit. 
A number of things are responsible for the continued high price and profits in growing 
strawberries. 
Everybody is a strawberry consumer because everybody likes them. 
Increase in population greatly increases the demand over prewar years. 
Home and commercial freezing increases year round use of berries. 
No mass production possible, much hand work always necessary. 
Good Strawberries Pay 
Let's Keep It That Way 
(1) Don't try to grow too many. A planting of one- 
half or even one-fourth of an acre up to three or four 
acres is the solid type of investment. For a part-time 
grower (full time in picking season) or for the man 
who uses strawberries as a main money crop along 
with poultry, vegetables, or other farm or fruit crops, 
this size planting will mean real money with a mini- 
mum of risk. 
(2) Have some berries every year. Don't try to 
out-guess nature, economic conditions, the plans of 
thousands of other growers by trying to hit the good 
years. It just doesn't happen that way. Have some 
good berries every year. Good beds can be carried 
over one year rather successfully if prospects are 
bright. Don't skip setting some plants every year. 
Remember what "Pop" (Mr. W. F. Allen) tells us. 
"No matter how prices are, you can't make any money 
unless you have some berries to sell." 
(3) Use Common Sense Methods. Select your best 
land and get good plants of the finest varieties; give 
them good care, hoeing, fertilizing and cultivating. 
(4) In marketing follow the plan which looks like 
it will give you the greatest net return; shipping to 
wholesale markets, selling to processors, small town 
markets, truckers, roadside market, or letting con- 
sumers come to your patch and pick the berries them- 
selves. For "at the farm" sales sometimes an ad in 
the local paper or a radio spot announcement will 
bring customers to you in crowds. 
Good Berries Will Pay 
On Any Market Day 
Highest and lowest sale prices for berries on New 
York City's wholesale market at random dates during 
the 1948 shipping season. 
States 
Lowest 
Highest 
Date 
Shipping 
Price 
Price 
May 10 
North Carolina 
.20 
.50 
May 13 
N. C. & Va. 
.22 
.50 
May 17 
Ky., N. C, Va. & Md. 
.20 
.46 
May 21 
Md. & Va. 
.30 
.75 
May 26 
Md., Va., & N. J. 
.25 
.60 
June 4 
Md., Del. & N. J. 
.20 
.75 
June 1 1 
N. J. & N. Y. 
.20 
.65 
June 18 
N. J. & N. Y. 
.20 
.65 
June 23 
N. J., N. Y. & Conn. 
.20 
.60 
June 29 
N. J. & N. Y. 
.15 
.50 
July 9 
N. Y. 
.20 
.65 
The average price was much nearer the high figure 
than the low. 
