-EARLIDAWN 
NEW LEADER FOR EARLY PROFITS— 
TREMENDOUSLY PRODUCTIVE—VIRUS-FREE 
Earlidawn continues to blaze a trail of tremendous 
yields and big profits throughout a large area of this 
country. Even though it is the earliest of all strawberries, 
Karlidawn has real frost resistance so that in the north- 
eastern area it is a very reliable producer. The same is 
true in the central and mid-Atlantic regions where it is 
rapidly becoming one of the most important commercial 
varieties. Even in Maryland, Virginia, and parts of North 
Carolina, Earlidawn is winning lots of friends and as far 
west as Washington state we have reports of fine results 
with this outstanding variety. 
Earlidawn will give one or two harvests of fruit before 
other strawberries are ripe. This gets you off to a flying 
start, since early berries bring top prices and lead the 
customers to you for the rest of the season. 
Its berries are large, light bright red, and very attractive. 
The flesh has a nice bright color, which results in a fine frozen product or very good preserves. Earlidawn 
) ripens uniformly and the whole row shines with that unmatched color of big ripe strawberries. 
In poor soil or under drought conditions Karlidawn will not grow as vigorously as most varieties, 
. but give it reasonably good soil and sufficient moisture and it will make a fine picking bed. For best 
results it should not be grown in land where verticilium wilt or red stele is known to occur. Rayner’s 
virus-free stock of Earlidawn cannot be surpassed, so order early. We always sell out of this variety. 
25 Plants $2.35; 50 for $3.55; 100 for $5.30; 1,000 for $23.50. Complete Prices Page 20. 
June 11, 1964 
The Catskills I pui out a year ago are very fine and the EKarlidawn are just great. 
WILLIAM Oums, Evansville, Illinois 
October 1, 1963 
Enclosed is a color photo of my wife and me with strawberries from your plants of Midland and Pocahontas. 
They surely were nice berries—82 of them made a heaping full quart. 
Pau O. Smatt, Leechburg, Pennsylvania 
MIDLAND 
VY 
EXCELLENT QUALITY AND BEAUTY— 
VERY EARLY—VIRUS-FREE 
Throughout the northeastern and central 
states, this is one of the finest of all strawberries 
for flavor, quality, and appearance. The berries 
are very large and have a beautiful deep red color. 
The flesh is firm and has a fine solid red texture 
that rates Midland as one of the best of all for 
freezing. Berries ripen very early and bring top 
prices, so this is a fine variety for either small or 
large-scale commercial use. On Long Island 
virus-free Midland has proven to be an out- 
standing variety for the high-quality New York 
market. 
We strongly recommend Midland for home 
gardens and local sales where its excellent quality 
and fine appearance make it a real favorite. The 
plants are vigorous and resistant to leaf troubles 
and do not make too many runners as is the case 
with some varieties. Give Midland good growing 
conditions and you will be rewarded with a fine 
strawberry in all respects. Rayner’s registered 
virus-free stock of Midland will bring the best 
out of this excellent variety. 
25 Plants $2.40; 50 for $3.60; 100 for $5.40; 1,000 for $24.00. Consicne Prices Pade 20. 
BUY RAYNER’S PLANTS AND YOU BUY THE BEST 5 
