NEW LEADER FOR EARLY PROFITS— 
TREMENDOUSLY PRODUCTIVE—VIRUS-FREE 
Earlidawn was introduced in 1956 by the U. S 
Department of Agriculture and soon became estab- 
lished as the leading early commercial strawberry in 
much of the eastern United States. It is a day or two 
earlier than any other variety and produces tremendous 
crops of big light red berries that lead the customers 
right to your door for those early profits. Despite its 
earliness, Earlidawn has unusual frost resistance and thus is a very dependable producer. Its berries have 
a nice bright red flesh color which results in a good frozen product or fine preserves. Earlidawn ripens 
rapidly and uniformly producing lots of big berries that make the rows shine with the beauty of red, ripe 
fruit. 
In poor land or under drought conditions Earlidawn does not grow as well as some varieties but give 
it good growing conditions and it will truly amaze you with tremendous crops that will yield fine profit. 
It does not make as many runners as many varieties which results in regular fruiting throughout the bed. 
Since Earlidawn is not a prolific plant maker the supply is always limited and we have sold out every 
year since it was introduced. So if you want to get Rayner’s registered virus-free plants of this excellent 
variety be sure to place your order early. For best results do not plant in land recently cropped to po- 
tatoes or tomatoes or where verticillium wilt is known to occur. 
25 plants $2.50; 50 for $3.75; 100 for $5.60; 1,000 for $25.00. Complete Prices Page 20. ae 
Our prices do not include Postage. See Page 21 for Postai Rates. 
January 19, 1965 
In the spring of 1963 I set 1,700 of Rayner’s strawberries, Sparkle, Surecrop, and Earlidawn and picked 
7,483 gts. or 4.4 qts. per piant set. . Mr. Merton Hartcn, Castine, Maine 
May 25, 1965 
We want to say thanks so much for your interest shown in your plants and your customers. I know there 
couldn’t be another company as great as yours. CiEo C. Hoaan, Park City, Ky. aa 
March 1, 1965 
Yours is the only catalog I ever received that gives so much information on the best stock to plant in each 
locality. Mrs. Hazen VAuLERIO, Chicago, Ill. 
VERY EARLY—VIRUS-FREE 
Throughout the northeastern and central Mi D LA N D 
states, this is one of the finest of all strawberries BEN 
for flavor, quality, and appearance. The berries Ae Ue, rahe, ae me 
are very large and have a beautiful deep red color. 
The flesh is firm and has a fine solid red texture 
that rates Midland as one of the best of all for 
freezing. Berries ripen very early and bring top 
prices, so this is a fine variety for either small or 
large-scale commercial use. On Long Island 
virus-free Midland has proven to be an out- 
standing variety for the high-quality New York 
market. 
_ We strongly recommend Midland for home 
gardens and local sales where its excellent quality 
and fine appearance make it a real favorite. The 
| plants are vigorous and resistant to leaf troubles 
| and do not make too many runners as is the case 
with some varieties. Give Midland good growing 
conditions and you will be rewarded with a fine 
strawberry in all respects. Rayner’s registered 
virus-free stock of Midland will bring the best 
out of this excellent variety. 
25 Plants $2.50; 50 for $3.75; 100 for $5. 60; 1,000 for SR 00. Complete Prices Page 20. 
BUY RAYNER’S PLANTS AND YOU BUY THE BEST 5 
Bae ED ne ne 
EXCELLENT QUALITY AND BEAUTY— 
