To Our Customers and Friends 



We welcome tlio return of normal times and the outlook is very much brighter for the 

 farmer and laborer than a year ago and hope for a gradual improvement to continue for the 

 coming season. 



It gives us special pleasure in presenting you with a copy of our NEW GARDEN ANNUAi; 

 for the year 1923. 



We wish to thank you sincerely for the many kinds orders sent us the past season and we 

 hope that we can serve you for many years to furnish you with the best seeds that are 

 grown, and solicit your future valued orders 



Do you buy seeds on faith, after all, its the only way, seeds have to be bought on confi- 

 dence, you are not buying a finished product that you can examine, but only the means by 

 which your garden maybe a complete success or a total failure. 



Seeds, good or bad, look the same, but what difference when the crops are matured It is 

 the greatest factor that enters into the purchase of seeds; you cannot afford to risk a sea- 

 son's work with poor cheap seed, of unknown quality. 



When you buy COIiE'S BEIiIABIiE SEEDS the element of doubt is removed so far as hu- 

 man care can make it possible. 



We try to' hold the confidence of our patrons by furnishing them reliable pedigree seeds. 

 If you have never used our seeds, try them this year. Good seeds like drugs require knowl- 

 edge and care to handle them. 



Our motto is "satisfaction to everyone," so if customers have any cause for complaint 

 we hope they will notify us at once. 



We like to have our Catalogue in the hands of every person that expects to buy seeds. 

 We will appreciate the courtesy if our customers will send the addresses of their neighbors 

 that may want good tested seeds, and will return the favor by sending some extra packets of 

 seeds. 



SEED CROPS smaller acreage was put out for seed purposes but a fair normal crop 

 of seed has been harvested of most items. A few varieties may show up 

 short at planting time if demand should be heavy. 



TESTED SEEDS seeds are all tested as to vitality, and none is sent out from our 



establishment until we are satisfied that they are absolutely of the best 

 quality and of the highest germinating power, and are certain to grow under favorable condi- 

 tions and planted at the right time. With bad weather and careless planting the very best 

 Seeds may fail to grow and no seedsman is to blame for this. If any fail to grow when 

 properly tested, we stand ready to replace the same or give value in other Seeds. 



WARRANTY Failure of Seeds to produce a good crop is dependent upon so many causes, 

 as every experienced cultivator well knows, that the utmost care with the 

 seeds and planting cannot control it, and the maturing of a crop also sometimes fails from 

 causes that no human power can control. We know that the seeds we offer are unsurpassed 

 in quality, yet with our practical experience of many years as growers we find that crops 

 sometimes fail no matter how good the seed. Hence to guarantee seed to invariably produce 

 a perfect crop would be sheer folly. Under all these circumstances, while we exercise the 

 greatest care to have all seed pure and reliable we give no warranty express or implied as to 

 description, quality, productiveness, or any other matter of any seeds or bulbs we send out, 

 and we will not be in any way responsible for the crop. If the purchaser does not accept 

 the goods on these terms, they are at once to be returned. 



MARKET GARDENERS AND DEALERS ^^^^^ ^"^^ ^^""^^ 



titles are requested to send for our 

 Wholesale Price List. 



OUR RESPONSIBILITY ^^^^ catalogue win go into the hands of many who have 



never dealt with us, we kindly ask for a trial from you, which 

 shall have our best attention. As to our standing, we refer you to the Pella National Bank, 

 to the Postmaster, or to the Express Agent. 



In conclusion we tender you our thanks for past favors. We shall be much pleased to 

 hear from you in 1923, 



With best wishes for the New Tear, we are, 



Sincerely yours, 



COLE'S SEED STORE 



PELLA, IOWA, January 1, 1923 



