This catalog is yours with our 

 compliments, and we are happy 

 to have you own a copy. Each 

 year we endeavor to improve 

 upon it, and to make it as at- 

 tractive and as authoritative as 

 anything in its field. « « « 



like most of the good things in Ufe, it costs a lot of 

 money . . . we'll go further than that, and tell you 

 exactly how much it costs: 40c per copy, $400 a 

 thousand . . . Now our files show that several thous- 

 and people on our mailing list have never favored us 

 with a single order. Some of them are simply flower 

 catalog collectors, others want to compare descriptive 

 matter and prices, while still others have had only a 

 momentary interest in gardening and have long since 

 taken up golf, gone into the chicken business, or moved into a tenth floor apartment. Thus, we 

 are annually spending a considerable sum of money that is wasted on deaf ears and blind eyes. 

 Economy and sound business demand that we do something about this. 



the time has arrived when we are obliged to place a 

 limitation on the number of seasons that we can send 

 our catalog gratis to those who do not respond in any 

 manner. Henceforth we shall withdraw from our files 

 the names of all those who have not ordered after the 

 second catalog has been mailed to them. 



To our host of customers and friends, who through 

 loyal and continued patronage have made possible 

 this and prior catalogs, we extend warm and sincere 

 appreciation. 



COOLEY'S 

 GARDENS 



S I LVERT O N 

 OREGON 



SWEENEr. STRAUB & DIMM 

 HORTICULTURAL PRINTERS 



PORTLAND. OREGON 4T 



