MARY 



T. EROTSCHER, JOSEPH STECKXER, RICHARD P.^STECKUSR, 



President. Vice-Pres. and Mgr. ^ ., Sect y-Treas, 



INTRODUCTION, 



New Orleans, La., January i. 1902.- 



To our Patrons : 



Within the past year we have consolidated our two stores under one 

 roof and we now have the largest floor space of any seed store in this country, 

 consisting of three stores, Nos. 518 to 526 Gravier street and our warehouse in 

 the rear, Nos. 306 to 312 Bank Place, and it is needless to reiterate that we will 

 keep up the same high standard which was established so long ago by the late 

 Richard Frotscher, whose sole successors we are. 



In no other line of business is the public compelled to rely so completely 

 on the good faith of the merchant. Old seed and new seed look alike. You 

 have only the dealer's word for it that the seed is fresh and genuine. It is 

 therefore absolutely necessary to get good seed from a reliable source. We do 

 not propose to handle any cheap seed; it is even dear if given away. We will, 

 as heretofore, supply country merchants with our seed, which we sell under our 

 name and guarantee. 



The marked success of the J. Steckler Seed Co., Ltd., in the past is 

 good evidence of the fair and liberal manner in which we conduct our business. 

 We invite comparison in price, quality of seed, stock carried, etc., with any 

 first-class seed house South. We have largely increased our force and can 

 promptly fill all orders, no matter how large. In addition to our other help, 

 we have in our employ nearly all of the old employees of Mr. Frotscher. So 

 we have reliable trained help to depend on. 



Our Seed Catalogue and Garden Manual will be sent free to all applying 

 for it. It is the best book of its kind in the country. The instructions for 

 planting, etc., are based on the results of over thirty one years' practical experi- 

 ence in our southern climate and can be confidently depended on. 



In addition to the complete facilities we have for supplying fresh and 

 reliable seed, it gives pleasure to be able to announce the addition of another 

 branch of business, closely related to the one to which we have given so much 

 study and attention and one in which we trust we shall earn and deserve as 

 much confidence. We now handle Belgian Hares, Be r kshire Swine and 

 thoroughbred Chickens of standard varieties. As the proper breeding of these 

 requires much ground, we have established what is known in more pretentious 

 terms as a "Farm." In addition to the cultivation of fine breeds of poultry 

 and animals, we have, on the same farm, also established what we propose to 

 make in time the most extensive green -houses and nurseries. We want you to 

 make a note of these additions and to remember that we propose to transact 

 these new lines of business under the guarantees that have made our seed trade 

 one of the largest in the South. Our farm will be stocked with the very finest 

 breeds that can be procured and the animals purchased from us will be thor- 

 oughly acclimated to this section of the country. 



Thanking the public for their most liberal patronage, we beg to remain 

 Your most obedient servants, 



J. STECKLER SEED CO., LTD., 



LARGEST WHOI,BSAI,E AND RETAIL HOUSE IN THE SOUTH. 



