Novelties and Specialties , D, M, Ferty & Co*, Detroit, Mich. 3 



Jaensch's Victrix ^^- 



ar Beet Seed 



HE latter part of the 19th century has been notable for the earnestness \vith which scientific 

 men have investigated and studied the problem of how to raise larger farm crops at 

 less cost. 



No plant has been more carefully studied in this respect than the Sugar Beet, and as 

 a result the improvements in it have been mar\'elous. Instead of crops yielding 10 per 

 cent, or less as was the common average twenty years ago, we now have those \'ieiding under 



most favorable conditions 



18 to 20 per cent. Stigar 



This increase has been brought about not so much by improved methods of fertilization and culture, 

 though these have been factors, as by 



ImproH^ement in Seed 



Under the same conditions of soil and culture, a difference in the 

 quality of the seed used, even when the vitality of the two lots is the 

 same, will make a great difference in total weight of roots harvested, 

 in the amount of tare ^ or proportion of the root which has to be re- 

 moved in topping 1, and above all in the proportion of sugar the roots 

 contain. A factor\- which will lose money when run on beets giving 

 but barely 12 per cent, of sugar, may be made to give a good profit 

 when supplied with beets yielding 14 per cent, or more. A farmer who 

 will lose money on a crop of roots so ill-shaped that it is necessary to 

 remove a large portion in trimming, will do well on a crop in which, 

 because of the use of better seed, there is a small amount of tare, and 

 for which he gets an extra price because of the large sugar content, 

 A difference of a few cents in the price of the seed is of no importance 

 as compared with the question of quality. 



Jaen4:ch*^ Vtcirijc 



Is unquestionably the best SugOLr Beet seed yet produced. 



It is now offered for the first time in America, but is the product 

 of the most successful Sugar Beet experts in the world, Gustave 

 Jaensch & Co. This firm have worked for many years in the midst of 

 the best Sugar Beet growers and factories in Germany, and Mr. 

 Jaensch himself has devoted years of careful study to determining 

 what a Sugar Beet should be, and how it may be produced. His 

 facilities and knowledge being unequaled, it is not surprising that 

 the result should be so satisfactory. Jaensch & Co. not only by 

 most careful examination and analysis of thousands of specimens 

 select each year a few of the best, but from these they select those 

 which show the greatest power to perpetuate their good qualities, 

 rejecting those no matter how good in themselves, whose descendants 

 are not superior. Having obtained a superior beet, the seed of which 

 produces beets of superior quality, they skillfully increase the stock 

 and are able to offer seeds by the ton, every one of which is the direct 

 descendant in the second or third generation of a single beet. Such 

 seed has a special value since it gives greater 



\/niformiiy of Vrodtici 



which is of importance to both the manufacturer and farmer. Beets of uniform qualit}- can be more 

 economically worked than those differing greatly in sugar content. Roots from the same field or even 

 from the same load, are not apt to show precisely the same per cent, of sugar, and when this difference 

 is great the farmer is quite likely to be dissatisfied with his crop and refuse to contract another year. 

 Much of this dissatisfaction can be avoided by using seed of uniform quality. Not only do Jaensch & 

 Co. produce the best seed grown in Europe but, before sending it out, thev submit it to a process by 

 which the 



Germinating Vot^fer 



is conser\'ed, and its ability to resist the attacks of insects and diseases increased. Often this special 

 treatnient enables growers to get a good stand when all other seeds fail. 



We have been appointed sole agents for the sale of Jaensch 's Victrix in America, and urge every 

 Sugar Beet factory to make a trial of it; every Sugar Beet grower should procure at least enough for an 

 acre or two and compare the product with that of other seed. He cannot afford to do otherwise. 



Victrix Sugar Beet. 



Jaensch's Victrix Sugar Beet Seed 



Per lb, 3.")C postpaid. 

 Lots of 5 lbs, to 'iTi ibi 

 Original sealed sacks, weighing about 110 lbs. each. 



, by express, at purchaser's expense, ?5c per lb. 

 $17.50 per sack f . o. b. Detroit. 



