Southland This vaiety was int0 



duced by the U. S. Depart- 

 ment of Agriculture in the spring of 1932. Its 

 behavior since that time has emphasized the fact 

 that it is the first really good home garden berry 

 the South has ever had. Had it not been for 

 Dorsett and Fairfax we would be suggesting it 

 for the Northern states also. Southland seems to 

 be well adapted to the Southern states. In 

 eastern North Carolina it is much more vigorous 

 than Blakernore, Dorsett or Fairfax. The 

 berries are unusually large and very fine in 

 quality. Most southern varieties, like Mis- 

 sionary, Klondyke, Blakernore and others are 

 not of high dessert quality. There should be a 

 place for Southland as the home garden berry for 

 all sections from North Carolina south. Even 

 as a local market proposition it seems almost 

 certain that the people in Southern towns and 

 cities would appreciate and pay for very con- 

 siderable quantities of berries that have the size, 



appearance and quality of Southland. In that 

 section, also, there are usually two crops pro- 

 duced : the early crop from the fruit buds formed 

 just before the dormant season, and the second 

 crop from those formed just after the dormant 

 season. Even in this community where Premier 

 is fine, local grocers to whom we have sold crates 

 of Southland tell us that they could not sell any 

 Premier until the Southland were all gone. In 

 many communities of the South we believe 

 Southland offers an opportunity not only to en- 

 joy better strawberries than ever before, but to 

 start also a profitable business supplying fancy, 

 large, high-quality berries to the markets in 

 Southern towns and cities. The chart of compara- 

 tive values, pages IS and 19, indicate a very high 

 comparative rating for Southland under a wide 

 range of conditions. However, on its showing to 

 date, Southland ranks first for the South in all 

 ways, except for long-distance shipping. Price 

 list, page 35. 



Shelby Co., Term., Sept. 21st, 1933.— 

 Southland is an excellent straw- 

 berry for the South and is a 

 much better variety than is 

 usually grown through the 

 South. There is nothing 

 but praise for the berry — 

 its growth, flavor, etc. — Mr. 

 Hubert F. Fisher. 



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