Judge by Actual Results 



Sales (1933) 



Dorsett and Fairfax (season's average) over 13^ per qt. 



Premier (season's average) 5 > At P er <!*• 



Premier (best lot, best sale, best day) 7^ per qt. 



Rate of Yields 



Fruiting season — 1932 very dry 1933 very wet 



Dorsett 6,640 qts. 11,775 qts. 



Fairfax 5,120 qts. 11,214 qts. 



Premier 4,520 qts. 11,675 qts. 



These yield records are for total production. They do not show the much 

 higher percentage of marketable berries produced by Dorsett and Fairfax. 



These actual sales were on the New York City wholesale market. How 

 much easier it should be to cash in on Dorsett and Fairfax quality in smaller 

 markets, where the grower is closer to the consumer. A sample makes a sale. 



This report is not a single sale built up for publicity purposes, but covers 

 seven straight shipments. After the first day these two varieties were sold before 

 they reached the market, and on arrival divided up among the buyers at the 

 prices shown. 



Premier should do much better in a season of favorable weather and higher 

 general prices. But so should Dorsett and Fairfax. Isn't it true that it is easier 

 to get a higher price for extra quality of anything in good market years than in 

 low-price years like 1933? 



Yes, Dorsett and Fairfax plants %vill cost more than Premier. Plants for an 

 acre (7,000) of Dorsett or Fairfax will cost $63.00. Same quantity of Premier, 

 $24.50. Difference, $38.50. Hoivever, a gain of 2 cents per quart (instead of the 

 6 to 8 cents gain actually received) and a yield of 4,000 quarts per acre (much less 

 than actual yields even in very dry year) tvould more than twice pay the extra cost 

 of Dorsett or Fairfax plants. 



Of course, when large quantities of these berries are available, it cannot be 

 expected that these tremendous price differences for Dorsett and Fairfax berries 

 will be maintained. But we are so sure they will continue to excel all others in 

 price and profit that we are planting heavily of them for fruiting purposes. We 

 have faith that they will Prove Profitable, even in low-priced years, when other 

 varieties barely pay their way. 



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