A Fancy Pack for Fine Prices 



The Search for Profits 



Regardless of any rosy accounts you might read or extravagant claims you might hear, we do 

 not believe there is any "royal road to riches" or any secret key to unlock the door to strawberry 

 profits. There are rare instances of profits as high as $2,000 per acre with our plants. $1,000 

 per acre is not unusual. Profits of $500 per acre have been quite common. We think that, except 

 in years of unusually low prices, profits of $300 or more per acre would be no more than the 

 average for the better growers. However, when weather conditions are unfavorable and market 

 prices very low, it is hard for even the best growers to avoid losses. In order to help decrease the 

 chances of loss and to increase the amount of profit, we offer the following suggestions. We still 

 have faith that, even the beginner, by following good methods, using good stock of the right 

 varieties and by strict attention to harvesting and marketing, will have a better chance for some 

 profit with strawberries than with most other crops. 



Planning and Growing 



1. Have some berries every year. With the re- 

 turn of better prices you should make larger 

 profits, but keep in mind that no matter how high 

 prices may go, you as a grower cannot profit 

 thereby unless you have some berries for sale. 



2. Keep in mind the comparison with other 

 crops. Strawberry profits may have been 1ow t , 

 but generally they have been better than most 

 other crops. If other crops have failed and you 

 want to try enough berries to make a real busi- 

 ness out of it, do not forget that the motor truck 

 puts all cities within one hundred miles or so in 

 your market territory. You may find a couple of 

 acres of strawberries will return you more real 

 cash than a whole farm planted to some other 

 crops. 



3. Select some of your best land. You will 

 put relatively a large amount of labor and expect 

 relatively a large return from your strawberries. 

 Do not waste your money and labor on poor land. 

 Give your strawberries some of the best, and give 

 it careful preparation. 



4. Set fancy high-yielding varieties best suited 

 to your purpose. We have tried to tell you the 

 honest truth about all our varieties. We have 

 summarized our conclusions on page 34, under 

 "Picking The Winners." It should not be hard 

 for anyone to know what to plant so get the 

 best, and it is this kind that brings the highest 

 prices. 



5. Grow as many as you can handle properly 

 but no more. The amount of other work you are 

 attempting to do, the amount of land you have 

 available, the locality in which you live, and the 

 methods you intend to use in marketing would 

 all have a bearing on this question. A half acre 

 field on good land, well cared for and handled 

 properly in marketing might well give more profit 

 than twice the acreage poorly cared for. 



6. Get good, dependable, well-rooted, truo-to- 

 name plants. Of course we hope you will get 

 your plants from us, and we believe you will 

 find it profitable to do so, but wherever you pur- 

 chase, be sure they come up to the standards we 

 have outlined on page 6. 



