Frankness Appreciated 



THE RESPONSE TO OUR LAST CATALOG 

 WAS (.RATIFYING ROTH IN ORDERS AND 

 IN SENTIMENTS EXPRESSED. THANKS FOR 

 BOTH. 



Something to Think About 



New Haven Co., Conn., March 25th. 1933. — Enclosed 



you will find money orders for 1. Premier plants 



and 400 Mastodon Everbearers. 1 received catalogs 

 from four other nurseries and after looking them over 

 I decided that I would order from you. Your catalog 

 gave me something to think ahout. — Mr. J. F. Otto. 



Fine. True Descriptions 



La Porte Co., Ind.. Jan. 10th, 1933. — I am sending 

 you this order because I believe Dorsett is the kind of 

 a berry for me to grow as I wholesale only on the Chi- 

 cago wholesale market. I am well aware of the disad- 

 vantage of a dark color on some markets, and I like 

 your tine and true way of representing each berry plant 

 to what is to be expected when it comes into bear- 

 ing, as to color and firmness of the berries. Your de- 

 seription of berry plants makes it easy to choose the 

 kind best suited to one's conditions. Keep the good 

 work up and please do not disappoint me with these 

 two varieties. Dorsett and Fairfax, so that I may try 

 them both. — Mr. Martin Callender. 



Much Different 



Harrison Co., Iowa. February 23rd. 1933. — I have 

 been a small fruit grower for 40 years and have tried 

 many kinds of berries. Am nearly disgusted with the 

 descriptions, or rather the lack of proper descriptions, 

 in most catalogs. I must say yours does seem much 

 different. My first order to you. — Mr. C. R. Smith. 



Catalog a Peach 



Fiseataquis Co., Maine. January 23rd. 1033. — -Your 

 catalog is certainly a peach and just radiates honesty 

 and square dealing. Am studying it now daily. My 

 orders will not be large but you can look for them later 

 on. — Mr. Leon T. Craig. 



Information Worth S5.00 



Washtenaw Co., Mich., Feb. 5th, 1033. — I was sorry 

 to have received your catalog to" late to order last 

 year. I would not take a $5.00 bill for the information 

 contained in it. — Mrs. B. E. Brinkman. 



Its Sincerity Was Gold 



Suffolk Co.. X. Y., May 8th, 1033. — The strawberries 

 I received from you on April 11th have given me so 

 much satisfaction 1 feel duty bound to write you about 

 them. Your catalog was a positive sales force. Its 

 sincerity was gold. The berries arrived on time as 

 ordered. The plants were strong, well rooted and 

 liberally counted. Everv individual plant is growing 

 well. I thank you. — Mr. F. A. McDonald. 



Stem to Stern 



Trumbull Co., Ohio. January 13th, 1033. — I just re- 

 ceived your 1933 Catalog. Have read it through from 

 stem to stern. I must say that it is different from any 

 catalog I have ever seen. You are on the right track 

 with your test plot, and reporting the faults as well as 

 the good qualities as you find them. You can make the 

 poorest variety a million dollar berry by telling only 

 the good qualities. — Mr. F. E. Vandervort. 



Straightforward 



Nowata Co., Okla.. March 20th, 1033. — I would like 

 very much to have order No. 3500 for 3.200 Blakemore 

 strawberry plants shipped at once. This is my first 

 order to The W. F. Allen Co.. and will say your catalog 

 strikes me as being the most sincere and straightfor- 

 ward of any I have seen. — Mr. Curtis b . Couch. 



A Welcome Visitor 



Ontario. Canada, April 30th, 1933. — Please find en- 

 >lo>ed order for amount due and accept my thanks for 

 sending my order forward. I feel you are the most 

 trustworthy company I have ever dealt with. The 

 honest description you give of the different varieties 

 makes your catalog a welcome visitor and I hope you 

 will continue to send it to me. — Mr. W. J. Holmes. 



Gain or Loss? 



DO YOU GAIN OR LOSE WHEN YOU DIG 

 PLANTS FROM YOUR FRUITING BEDS TO 

 SET OUT? OF COURSE. YOU "GAIN" THE 

 COST OF PLANTS AND TRANSPORTATION. 

 BUT DOES THIS BALANCE OFF THE MANY 

 CHANCES OF LOSS IN DIGGING YOUR OWN? 



1. The trouble and expense of digging and 

 cleaning your own plants, especially where you 



are inexperienced at this kind of work and the 

 soil is heavy and hard. 



2. The money you would receive for the ber- 

 ries produced by the plants you dig, including 

 the second crop where they are kept over. 



3. The invigorating effects that often come 

 from a change of soil and climate. There is 

 often a marked gain. 



4. The convenience of having plants right at 

 hand when you want them.. 



5. The beneficial results of early planting are 



well known. You can take advantage of the 

 first "open spell" (in the north) by setting 

 Allen's plants instead of digging your own. 



G. Well cleaned plants, with evenly bunched 

 straightened roots make setting easier, quicker 

 and better. We have received shipments of 

 plants which were not properly cleaned. Dead 

 and decaying leaves and runners were tangled 

 indiscriminately with tops and roots. It costs 

 from .".no to 50V per thousand to get such plants 

 ready for setting. Cheap plants usually come 

 that way even though the plants themselves may 

 he fairly good. 



7. Allen's plants are grown for plants, in a 

 light, sandy loam soil. Many of the best straw- 

 berry soils are heavy and plants dug there are 

 short rooted and knotty, making them hard to 

 set and less resistant to drought or mechanical 

 disturbances. When all the factors are counted 

 in. you will usually find that by using Allen's 

 plants, you get finer plants, at a lower cost, that 

 will give better results than your own. 



EVDEX 





The Search for Profits 



4-5 





6-7 



Strawberries for the Home. 



8 



Common Sense Methods 



9-11 



Trial Plots— 2-vear Results. 



12 





14-15 



Cashing In on Quality 



16-17 



Leading Varieties Compared 



18-20 



Premier and Other Early Yai 



•ieties 22-2o 



Midseason Varieties 



26-27 





2S-30 







Asparagus Roots 



33 



Picking the Winners 



34 



Price List 



35 



Copyright 193 4 by W. F. Allen Co. 



