Leadership in Service 



HERE IS OUR SALESMAN! Allen's 1934 Rook of Retries goes to you as the Salesman for 

 our strawberry plants. We hope to have your order. For this purpose we have published a price 

 list on page 35, and have inclosed an order sheet and return envelope. We realize full well, how- 

 ever, that unless you can make a profit from the plants we send you, we cannot continue to 

 receive your orders. Knowing this, we are striving to maintain a real Leadership in Service that 

 will enable you to obtain the best possible results from your efforts in growing strawberries. With 

 this in mind we want to call your attention to four main features of this Catalogue. 



First, and most important. Allen's plants are 

 GOOD. We believe they stand high in all those 

 factors which go to make up fine planting stock. 

 "Why we believe this is given in detail on page 6. 



Second, Production and Marketing Information. 



This probably will be of most help to beginners 

 or growers with little experience. It is likely, 

 however, that even more experienced growers 

 will find some things of value, especially the 

 paragraphs on pages 4-5, under "The Search for 

 Profits." 



Third, Dependability of Variety Descriptions. 



"We have not hesitated to state fully what we 

 think of any variety. To enable a grower to 

 decide properly what variety he should plant, 

 the bad points as well as the good points should 

 be considered. You will find these facts stated 

 frankly and honestly. 



Fourth, Alertness. Many growers pay high 

 prices for new varieties of strawberries. Some 

 of these are good, some poor, others merely old 

 varieties under new names. Checking up quickly 

 on these facts and publishing them fearlessly we 

 know is of value to strawberry growers. We 

 believe, however, the most valuable service we 

 have rendered along this line has been our will- 

 ingness to forego temporary profit obtainable in 

 offering new varieties of doubtful value year 

 after year. In the meantime we have kept in 

 touch with the extensive breeding work at the 

 U. S. Department of Agriculture and some of the 

 State Experiment Stations. By visiting their 

 grounds, and by extensive test plots on our 

 own farms in co-operation with these plant 

 breeders, we have been able to help select varie- 

 ties of outstanding value like the Dorsett and 

 Fairfax, and to pass them along quickly to straw- 

 berry growers. 



We hope you will get acquainted with this Salesman of ours. He is interested in helping you 

 derive the greatest pleasure and profit from your strawberries. He is brimful of valuable 

 information. He is backed by an organization that is waiting hopefully for your plant orders and 

 that is determined when they come to fill them in such a way that you will be pleased and benefited. 



