^^%y 



We have tried to make this catalogue of the utmost value to all persons growing strawberries 

 whether in a very small way in a home garden, or in large commercial plantings. We, of 

 course, send it out as our Salesman to get orders for plants, but we have tried to make it a 

 Salesman of such tone, character and dependability that you will welcome it in your homes as a 

 friend and guide and not take advantage of the first opportunity to consign it to the waste basket. 



There are five major objectives which we have tried to attain in its make-up. 



First. Strawberries Are A Good Money 

 Crop. We believe in strawberries and straw- 

 berry growing. We know that for many years 

 previous to and following the War, very large 

 profits were made in strawberry growing in 

 many instances. We will not pretend to say 

 that all growers everywhere make money every 

 year, but we do believe and present some rea- 

 sons to you for that belief, that year in and 

 year out strawberries under good conditions 

 will prove among the best, if not the very best, 

 money crop you can grow. Of course, if you 

 and yours are lovers of luscious strawberries, 

 a plot in the home garden is practically always 

 a winner. 



Second. Allen's Plants Are the Best For 

 You. We believe in the stock we are growing, 

 and selling. We know it is important to have 

 good planting stock. We try, without exag- 

 geration, to show you why you are justified in 

 sending your orders for plants to us. (Page 6.) 



Third. Proper Methods Bring Good Results. 

 We have no mysterious "way" or "key" or 

 "secrets" by which we can help you unlock the 

 door to strawberry profits. Our suggestions 



for selecting and preparing the land, setting 

 and cultivation of the plants, and other cultural 

 practices are common sense, every day meth- 

 ods, which any experienced grower might 

 eventually work out for himself. Don't hesi- 

 tate to write us for special information. We 

 will help if we can. 



Fourth. Variety Descriptions Are Depend- 

 able. We have tried to avoid exaggeration. 

 All varieties cannot be best. We have given 

 the facts concerning each variety and its com- 

 parisons with others of the same season. Our 

 summary on page 30 would leave nobody in 

 doubt as to what varieties we think are best. 



Fifth. How Good Are the New Ones? New 

 varieties are continually being offered. Many 

 are no better than what we already have, if as 

 good. Occasionally new and greatly superior 

 varieties are offered. Our try-out of new 

 varieties introduced by different growers, our 

 detection and publication of old varieties under 

 new names, and our willingness to say bad as 

 well as good about a new variety, we believe 

 constitutes a valuable service to strawberry 

 growers. (Pages 10-12.) 



The W. F. Allen Company and all its members wish you and yours a prosperous year in 1933. 

 As always, we will be glad to serve you to the best of our ability when you entrust your orders 

 with us. 



