HOLDS ALL RECORDS FOR YIELDS AND PROFITS 



r has established itself as the leading money maker among all early 

 ■ rem,er varieties of strawberries. It has given more general satisfaction 

 than any other variety ever introduced. For home garden, for local shipments, 

 or for shipping moderate distances, it has outclassed them all. For long dis- 

 tance shipping Premier has not been quite as popular as some of the smaller, firmer 

 varieties, but for heavier production of large, high quality, fine appearing berries, 

 Premier has been the leader. Premier is the one variety that excells in so many 

 respects that we have been able to talk enthusiastically without danger of 

 exaggeration in telling about it. We still think just as highly of Premier as ever. 

 We do think, however, that the two new Government berries, Fairfax and Dorsett, 

 which we are offering this year, are going to prove real challengers to Premier 

 for first place. 



Soil. Premier responds wonderfully to good 

 soil and good care, but will do better than 

 other varieties on poor soil and with indiffer- 

 ent care. Where many other varieties fail, 

 Premier will probably succeed. Where most 

 other varieties are good, Premier is better. 



Productiveness. The plants are immensely 

 productive, ripening early and bearing through 

 a long season. For many years no variety has 

 yielded more quarts per acre. This is espe- 

 cially important where land is limited and the 

 maximum quantity of fancy berries is desired. 



Growth. Premier makes an abundant growth 

 for a good fruiting bed, making a plentiful 

 number of nice strong plants rather than great 

 numbers of small, weak ones which require 

 extra labor in thinning and hoeing, although 

 on very rich soil it is sometimes necessary to 

 keep the plants thinned somewhat. 



Appearance. The berries are beautiful in 

 appearance, having uniform shape and a glossy, 

 rich, red color, extending clear through the 

 berry. 



Attractiveness. The berries have a bright 

 green cap which stays green to the end of the 

 season even in dry weather. This is not over- 

 size but just right to add the proper touch of 

 beauty to the fruit. This attractiveness makes 

 for a larger selling price. 



Quality. The berries are delicious in quality, 

 equaled only among the standard sorts by the 

 very best ones like Chesapeake, William Belt, 

 Big Late and Red Gold. Fairfax, Dorsett and 

 probably Southland are better in quality. 



Firmness. Premier berries are firm enough 

 to stand shipment considerable distances and 

 arrive in good condition. Most of the local 

 Premier however are shipped on trucks run- 

 ning from one to three hundred miles. It is 

 probably true that where berries must be 

 shipped in iced cars for two, three, four days, 

 or even longer, some of the smaller, more 

 solid berries would carry better. In wet sea- 

 sons it is best to keep Premier picked up 

 closely but if growers get behind with their 

 picking of Premier occasionally in wet seasons 

 most of them seem to remember that they can 

 lose quite a few from over-ripeness or even 

 rotting and still pick from two or three times 



as many good berries from them as they can 

 from Klondyke and some of the other "ship- 

 ping berries." 



Frost-Proof. Premier and Chesapeake seem 

 to be the nearest frost-proof of any varieties 

 grown; Premier, because of its very hardiness 

 and persistent blooming, and Chesapeake be- 

 cause of the fact that it blooms very late, 

 usually after the frost period is over. You are 

 practically sure of a good crop of fruit re- 

 gardless of late frosts. In many sections 

 where formerly early berries were not profit- 

 able because of late frosts they are now grow- 

 ing Premier and finding it even more profitable 

 than their later varieties. In this section there 

 has not been a crop of Premier lost, or even 

 materially cut down by frost since it was intro- 

 duced more than fifteen yaars ago. This has 

 not been true of any other variety grown 

 locally except of Chesapeake. 



Size. Premier berries average large in size 

 and hold their size well throughout the long 

 bearing season, being much better in this re- 

 spect than any of the older varieties we grow 

 which approach Premier in productiveness. 

 Chesapeake yields a medium crop and sizes up 

 practically all of them. Premier yields a tre- 

 mendously heavy crop and sizes up a very 

 large percentage, but will run down somewhat 

 toward the end of a very dry season. 



Healthy Foliage. For any variety to pro- 

 duce a big crop of berries healthy foliage is 

 essential. Premier and Chesapeake, equaled 

 only by Blakemore, have the healthiest foliage 

 of any two varieties we are growing, and this, 

 we believe, is largely responsible for their out- 

 standing success as profit makers. The new 

 varieties, Fairfax and Dorsett have equally 

 healthy and vigorous foliage, which is one of 

 the factors which makes them so promising. 



Profit. If you are going to raise strawber- 

 ries at all you cannot afford to leave out 

 Premier. If you can make any profit at all 

 from most other varieties you can make a good 

 profit with Premier. 



We have a fine stock of Premier plants and 

 you cannot go wrong in using Premier for 

 your main crop. It has proven itself for many 

 years and in many places. Price list, page 31. 



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