Southland 



This variety was introduced 

 last year by the U. S. De- 

 partment of Agriculture, primarily as a home 

 garden berry for the South. We feel that its 

 use in this respect cannot be too highly em- 

 phasized. As compared with any berry now 

 being grown in the South from the standpoint 

 of home garden and local market, Southland 

 seems to outclass everything else. The berries 

 ripen earlier than any variety we have with 

 the possible exception of Blakemore. They 

 average much larger in size than Missionary, 

 Klondyke or Blakemore. The berries are out- 

 standing in quality, being far better to eat 

 than any of the varieties just mentioned. They 

 have something of the flavor of Fairfax and 

 Dorsett, which we believe will set new stand- 

 ards of quality in the strawberry world. The 

 foliage of Southland is very healthy and vigor- 

 ous, and maintains its vigor throughout the 

 fruiting season. The production of berries con- 

 tinues through a long season. Even this past 

 year in our trial plot with its extremely dry 

 fruiting season we picked Southland berries 

 from May 18th to June 10. We thoroughly 

 believe that the owners of gardens in southern 



cities and towns can with Southland find more 

 pleasure and profit from garden berries than 

 ever before, and that the surplus from the gar- 

 den can find a ready sale in cities and towns 

 anywhere. On our local market here last year 

 we had grocers to whom we first offered them 

 who would not buy Premier, Missionary or any 

 other early berry as long as we could get 

 Southland. 



According to the scientists who developed 

 this and the other new Government berries, 

 it is the crown bud crop which sets the early 

 berries. They feel that there is some danger 

 in the middle and northern states that this ex- 

 tra early crown bud crop may be killed by 

 frost. Even if it is, we still consider South- 

 land to be an extremely valuable variety for 

 any local or nearby market, and if the crown 

 bud crop can be saved it will set up the season 

 quite a number of days ahead of Premier. 

 Under conditions where fancy berries, earlier 

 than Premier, would be an advantage, we rec- 

 ommend Southland for the north as well as 

 the south. Look at the record of Southland in 

 our trial plot data on page 10. Price list, 

 page 31. 



All Are Living 



Jefferson Co., W. Va., May 3rd, 

 1932. — Just a word of praise for 

 your berry plants which I Bet out 

 just a month ago. All are living 

 and showing steady growth. Many 

 are about to blossom. I'm proud of 

 my venture. Miss E. L. Spohn. 



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