Bpaufrv ^ e ^ ave seen some ver y excellent crops of Beauty. The plants and 

 UcdUiy foliage are large and strong with long fibrous roots reaching far 

 down into the soil. Under favorable conditions the berries are real beauties, 

 each one being almost perfect in shape with more gloss and shine than any 

 variety we know of except Big Late. The berries are light in color and the flesh 

 is very pale. This is an unfavorable characteristic for canning or preserving 

 where a berry rich red clear through is most desirable. Under the near-drought 

 conditions of our 1932 fruiting season Beauty did not show up to be quite as firm as formerly, 

 in fact the hot suns scalded a great many of the berries and one of the best pickings was prob- 

 ably more than half ruined in this way. We still think it is an excellent variety, but last year's 

 experience makes us doubt that it will supplant Big Joe to any great extent. Possibly the 

 blossoms are a little more hardy than Big Joe, but otherwise Big Joe seems to be as desirable 

 as Beauty in practically every way. The berries are not quite as regular in shape, but they have 

 a richer red color. There is no question but that Aberdeen, Beauty and Big Joe are the best of 

 the midseason varieties. Big Joe has proved itself through a long period of years, and over a 

 wider range of conditions than either Aberdeen or Beauty. Try them all and decide for yourself 

 which is best. Price list, page 31. 



Dip \r\a No mid-season berry that we have ever grown comes as near to 

 Dig JUc b e i n g a worthy running mate for Premier, the best old standard 

 early variety, and Chesapeake the best late variety, as does Big Joe. This variety 

 does well on nearly all types of soil, but, like most others, responds quickly to 

 good care and fertility. When grown for local or nearby markets where the 

 shipping distance is not too great, Big Joe is one of the best money-makers we 

 have. Locally, it comes in with fine, handsome berries just as many of the early 

 varieties are beginning to run down, and brings a premium of a dollar or two 

 per crate on 

 anything then 

 being offered. 

 The plant 

 a vigorous 

 grower, very 

 healthy and 

 very produc- 

 tive. The ber- 

 ries are large 

 in size and 

 have a large, 

 bright green 

 cap which in- 

 creases their 

 attractiveness. 

 They are, also, 

 very fine in 

 quality. Mar- 

 ket gardeners 

 who retail their 

 berries, those 

 who sell at the 

 farm or on 

 roadside mar- 

 ket, or, in fact, 

 anyone who can 

 get a premium 

 for large, 

 handsome, high 

 quality fruit 

 should include 

 Big Joe in 

 their plantings. 

 Price list, page 

 31. 



Big Joe — A Fancy Market Berry 



23 



