To Our Customers and Friends 



We take this opportunity of thanking our many customers for their generous patron- 

 age in the past and we hope to be favored with a continuance of the same. 



We mail you a copy of our NEW GARDEN ANNUAL for 1913 and will be glad 

 to hear from you again and also your friends at any time with an order for our CHOICE 

 PEDIGREE SEEDS. We pledge our best efforts to maintain the highest quality in 

 everything we sell. 



Our motto is "satisfaction to everyone," so if customers have any cause for complaint 

 we hope they will notify us at once. 



We like to have our Catalogue in the hands of every person that expects to buy 

 seeds. We will appreciate the courtesy if our customers will send the addresses of their 

 neighbors that may want good tested seeds, and will return the favor by sending some 

 extra packets of seed. 



We can assure our customers that we will use our best efforts to furnish them with 

 the choicest Seeds than can be grown. We know that planters of Seeds buy them en- 

 tirely on confidence and we try to hold the confidence of our patrons, by furnishing them 

 reliable pedigree Seeds. If you have never used our Seeds, try them this year. Good 

 Seeds like drugs require knowledge and care to handle them. 



Look over our Catalogue carefully, it is plain and straightforward, we offer nothing 

 but what is good and leave out the impossible things with high sounding names, nor do 

 like many dealers to prefix their name to most varieties with an increase in price for such. 



SEED CROP. — Crops on an average are good of most items in the seed line and 

 prices are down to a normal basis. 



TESTED SEEDS.— Our Seeds are all tested as to vitality, and none are sent out 

 from our establishment until we are satisfied that they are absolutely of the best quality 

 and of the highest germinating power, and are certain to grow under favorable condi- 

 tions and planted at the right time. With bad weather and careless planting the very 

 best Seeds may fail to grow and no seedsman is to blame for this. If any fail to grow 

 when properly tested, we stand ready to replace the same or give value in other Seeds. 



WARRANTY. — Failure of Seeds to produce a good crop is dependent upon so many 

 causes, as every experienced cultivator well knows, that the utmost care with the seeds 

 and planting cannot control it, and the maturing of a crop also sometimes fails from 

 causes that no human power can control. We know that the seeds we offer are unsur- 

 passed in quality, yet with our practical experience of many years as growers we find 

 that crops sometimes fail no matter how good the seed. Hence to guarantee seed to in- 

 variably produce a perfect crop would be sheer folly. Under all these circumstances, 

 while we exercise the greatest care to have all seed pure and reliable, we give no war- 

 ranty, express or implied, as to description, quality, productiveness, or any other matter 

 of any seeds or bulbs we send out, and we will not be in any way responsible for the 

 crop. If the purchaser does not accept the goods on these terms, they are at once to be 

 returned. 



MARKET GARDENERS AND DEALERS who buy seeds in bulk and in large 

 quantities are requested to send for our Wholesale Price List. 



OUR RESPONSIBILITY.— As this Catalogue will go into the hands of many who 

 have never dealt with us, we kindly ask for a trial order from you, which shall have our 

 best attention. As to our standing, we refer you to the Pella National Bank, to the Post- 

 master, or to the Express Agent. 



In conclusion we tender you our thanks for past favors, and trust to hear from many 

 of our customers. Wishing you a prosperous and Happy New Year, we remain, 



Yours respectfully, 



COLE'S SEED STORE 



PELLA, IOWA, January 1, 1913 E. M. COLE, Proprietor 



