To Our Customers and Friends 



Another year has gone by and we have again the pleasure to mail you a copy of our NEW 

 GARDEN ANNUAL for 1017. with our annual -v< < -ting to all our customers and friends with 

 sincere thanks tor their generous patronage during the past year. We also wish to express 

 <>ur good wishos for your success throughout the new year. 



in these strenuous times of high cost of living it has aroused the American public to the 

 pleasure and profit of gardening. Every 1 foot of ground should be made to yield a profitable 

 crop both on the farm and garden; this will reduce expenses and high prices. 



Of late years the daily papers, magazines and even public schools have cooperated to 

 create and stimulate a desire for gardening and the satisfying pleasure to beautify the home 

 grounds with flowers and bulbs. 



We appreciate the orders that you have given us and assure you that all orders, whether 

 targe or small, shall have our most careful attention. 



We come to you again offering in seeds the best that our wide experience can procure. 

 We offer you only the best of the standard varieties, and we hope you will come to us for 

 whatever you require in seeds, or for information as to growing them. 



Our motto is "satisfaction to everyone," so if customers have any cause for complaint 

 we hope they will notify us at once. 



We like to have our Catalogue in the hands of every person that expects to buy seeds. 

 We will appreciate the courtesy if our customers will send the addresses of their neighbors 

 that may want good tested seeds, and will return the favor by sending some extra packets of 

 seeds. 



We can assure our customers that we will use our best efforts to furnish them with the 

 choicest Seeds that can be grown. We know that planters of Seeds buy them entirely on con- 

 fidence and we try to hold the confidence of our patrons, by furnishing them reliable pedigree 

 Seeds. If you have never used our Seeds, try them this year. Good Seeds like drugs require 

 knowledge and care to handle them. 



SEED CROPS A c we * s P r i n £ an <3 extreme hot and dry in mid-summer in many seed- 

 growing sections, has cut seed crops short on many items. There is a 

 great shortage in Dwarf Beans and in some varieties of Carrot, Water Melon, Radish, Spinach, 

 Union Sets, Seed Potatoes, and some Flower Seeds. Prices will be somewhat higher on these 

 items and late in season will be hard to secure stock of some. 



TESTED SEEDS < ~ >ur Seeds are all tested as to vitality, and none is sent out from our 

 establishment until we are satisfied that they are absolutely of the best 

 quality and of the highest germinating power, and are certain to grow under favorable condi- 

 tions and planted at the right time. With bad weather and careless planting the very best 

 Seeds may fail to grow and no seedsman is to blame for this. If any fail to grow when 

 properly tested, we stand ready to replace the same or give value in other Seeds. 



W APT? A MTV Fai lure of Seeds to produce a good crop is dependent upon so many causes, 

 as every experienced cultivator well knows, that the utmost care with the 

 seeds and planting cannot control it, and the maturing of a crop also sometimes fails from 

 causes that no human power can control. We know that the seeds we offer are unsurpassed 

 in quality, yet with our practical experience of many years as growers we find that crops 

 sometimes fail no matter how good the seed. Hence to guarantee seed to invariably produce 

 a perfect crop would be sheer folly. Under all these circumstances, while we exercise the 

 greatest care to have all seed pure and reliable we give no warranty express or Implied as to 

 description, quality, productiveness, or any other matter of any seeds or bulbs we send out, 

 and we will not be in any way responsible for the crop. If the purchaser does not accept 

 the goods on these terms, they are at once to be returned. 



MARKET GARDENERS AND DEALERS who buy seeds in bulk and in large quan_ 



tities are requested to send for our 



Wholesale Price List. / 



OUR RESPONSIBILITY As ,,lis Catalogue will go into the hands of many whp have 



never dealt with us, we kindly ask for a trial from you, which 

 shall have our best attention. As to our standing, we refer you to the Pella National Bank, 

 to the Postmaster, or to the Express Agent. 



In conclusion we tender you our thanks for past favors. We shall be much pleased to 

 hear from you in 1017. 



With best wishes for the New Year, we are, 



Sincerely yours, 



COLE'S SEED STORE 



PELLA, IOWA, January 1, 1917 



