To Our Customers and Friends 



It gives us great pleasure in mailing you a copy of our NEW GARDEN ANNUAL for the 



year 1924. May the New Year be prosperous for all, with good crops and fair prices to the 

 farmer and gardener. 



We thank you for your continued patronage. Some of you have been sending us their 

 kind orders for many years. Hope others will begin this year. We certainly appreciate 

 your orders and to receive an order from an old customer is like meeting old friends. 



Can assure you that we are going to do our utmost to supply you with the best tested 

 seed obtainable. 



Do you buy seeds on faith, after all, it's the only way, seeds have to be bought on confi- 

 dence, you are not buying a finished product that you can examine, but only the means by 

 which your garden may be a complete success or a total failure. 



Seeds, good or bad, look the same, but what difference when the crops are matured. It is 

 the greatest factor that enters into the purchase of seeds; you cannot afford to risk a sea- 

 son's work with poor cheap seed, of unknown quality. 



The cost of good seeds is the smallest item of outlay in producing a crop. The value of 

 a crop is out of all proportion to the cost of the seeds. 



When you buy COLE'S RELIABLE SEEDS the element of doubt is removed so far as hu- 

 man care can make it possible. 



We try to hold the confidence of our patrons by furnishing them reliable pedigree seeds. 

 If you have never used our seeds, try them this year. Good seeds like drugs require knowl- 

 edge and care to handle them. 



Our motto is '"satisfaction to everyone," so if customers have any cause for complaint 

 we hope they will notify us at once. 



We like to have our Catalogue in the hands of every person that expects to buy seeds. 

 We will appreciate the courtesy if our customers will send the addresses of their neighbors 

 that may want good tested seeds, and will return the favor by sending some extra packets of 

 seeds. 



SEED CROPS A smaller acreage was put out for seed purposes but a fair normal crop 

 of seed has been harvested of most items. A few varieties may show up 

 short at planting time if demand should be heavy. 



TESTED SEEDS ° ur 1:366(18 are a11 tested as to vitality, and none is sent out from our 

 establishment until "we are satisfied that they are absolutely of the best 

 quality and of the highest germinating power, and are certain to grow under favorable condi- 

 tions and planted at the right time. With bad weather and careless planting the very best 

 Seeds may fail to grow and no seedsman is to blame for this. If any fail to grow when 

 properly tested, we stand ready to replace the same or give value in other Seeds. 



WARRANTY Failure of Seeds to produce a good crop is dependent upon so many causes, 

 as every experienced cultivator well knows, that the utmost care with the 

 seeds and planting cannot control it, and the maturing of a crop also sometimes fails from 

 causes that no human power can control. We know that the seeds we offer are unsurpassed 

 in quality, yet with our practical experience of many years as growers we find that crops 

 sometimes fail no matter how good the seed. Hence to guarantee seed to invariably produce 

 a perfect crop would be sheer folly. Under all these circumstances, while we exercise the 

 greatest care to have all seed pure and reliable we give no warranty express or implied as to 

 description, quality, productiveness, or any other matter of any seeds or bulbs we send out, 

 and we will not be in any way responsible for the crop. If the purchaser does not accept 

 the goods on these terms, they are at once to be returned. 



MARKET GARDENERS AND DEALERS wh0 buy seeds in bulk ^ in lar s e quan- 

 tities are requested to send for our 

 Wholesale Price List. 



OUR RESPONSIBILITY As this Catal °S ue wil1 so into the hands of many who have 



never dealt with us, we kindly ask for a trial from you, which 

 shall have our best attention. As to our standing, we refer you to the Pella National Bank, 

 to the Postmaster, or to the Express Agent. 



In conclusion we tender you our thanks for past favors. We shall be much pleased to 

 hear from you in 1924. 



With best wishes for the New Year, we are, 



Sincerely yours, 



PELLA, IOWA, January 1, 1924 



COLE'S SEED STORE 



