OUR FRIENDS Md CUSTOMERS 



It is with the greatest of pleasure in starting the new year that we desire first 

 of all to extend our hearty thanks to each one of our patrons, and we wish each of 

 you a prosperous and "Happy New Year." 



We also present you with a copy of our New Garden Annual for 1903. In 



writing this we try to make it easily understood, and give plain and concise de- 

 scriptions of everything we offer to sell, and avoid exaggerations or extravagant 

 illustrations. * 



Our more than thirty years experienc e in the seed business gives us a great 

 advantage to know something about seeds. Good seeds are the basis of good crops. 

 We can assure our patrons that we will use our best efforts to furnish them with 

 the choicest seed that can be grown. Will be pleased to hear from you at any time 

 with an order, or on subjects pertaining to our business. We only offer the best 

 improved varieties, old worn-out sorts are discarded as soon as superceded by bet- 

 ter kinds. 



Realizing more than ever the necessity of supplying our patrons with dhoice 

 seeds, we use all possible care and have increased our facilities to have only the 

 best seed grown for our trade, and have no hesitancy in saying Cole's Choice 

 Grown Seeds, are the best now offered. 



Every intelligent gardener knows that the best seeds cannot always be the 

 cheapest in money. Really good seeds are the cheapest in the end. Seeds, like 

 drugs, require knowledge and care to handle them. With the short crop this 

 season, and necessarily higher prices for some items, all sorts of cheap and old 

 trashy seed will be thrown on the market. 



SEED CROPS. — On account of the unusual wet and cool summer, seed crops 

 have suffered greatly, and many items are nearly a complete failure, especially 

 among tender sorts, like beans, cucumbers, sweet corn, melons, pumpkins, squash 

 and tomato, which are in some cases a total failure, and what was grown is not of 

 the highest quality. Prices on many of these will rule high, and late in the season 

 the question will be where to obtain stock if demand is normal. 



TESTED SEEDS. — Our seeds are all tested as to vitality, and none are sent 

 out from our establishment until we are satisfied that they are absolutely of the 

 best quality and of the highest germinating power, and are certain to grow un- 

 der favorable conditions and planted at the right time. With bad weather and 

 careless planting the very best seeds may fail to grow and no seedsman is to 

 blame for this. If any fail to grow when properly tested, we stand ready to re- 

 place the same or give value in other seeds. 



WARRANTY. — Failure of seeds to produce a good crop is dependent upon so 

 many causes, as every experienced cultivator well knows, that the utmost care 

 with the seed and planting cannot control it, and the maturing of a crop also some- 

 times fail from causes that no human power can control. We know that the seeds 

 we offer are unsurpassed in quality, yet w ith our practical experience of many 

 years as growers we find that crops sometimes fail no matter how good the seed. 

 Hence to guarantee seed to invariably produce a perfect crop would be sheer follj-. 

 Under all these circumstances, while we exercise the greatest care to have all 

 seeds pure and reliable, we do not give any warranty, expressed or implied. If 

 the goods are not accepted on these conditions they must be returned at once, 

 and the money paid for same will be refunded. 



MARKET GARDENERS AND DEALERS who buy Seeds in bulk and in large 

 quantities are requested to send for our Wholesale Price List. 



OUR RESPONSIBILITY. — As this Catalogue will go into the hands of many 

 who have never dealt with us, we kindly ask for a trial order from you, which 

 shall have our best attention. As to our standing, we refer you to the Pella Na- 

 tional Bank, to the Postmaster, or to the Express Agent. 



In conclusion we tender you our thanks for past favors, and trust to hear from 

 many of our customers. Wishing you again a prosperous and Happy New Year, 

 we remain, Yours Respectfully, 



COLE'S SEED STORE, 



Pella, Iowa, Jan. 1, 1903. 



E. M. COLE, Proprietor. 



