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The frost Proof Berry 



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For many years Premier has been the 

 most widely grown of all strawberry varie- 

 ties in the middle and northern states — 

 Blakemore in the south. Most of the mod- 

 ern records for high yields and high profits 

 have been made with Premier. The frost 

 proof quality, with sure crops every year, 

 has been a big factor in helping Premier 

 retain its position as leader of all varieties 

 in the north. 



Premier leadership is based on Big Crops 

 as well as Sure Crops. The ability of Pre- 

 mier to withstand low temperatures and 

 frosts has given growers a crop of berries 

 every year. The productiveness of Premier 

 plants has made those crops average larger 

 than any other known variety in the 39 

 years since 1915 when it was introduced. 



It is said that a real champion repeats. 

 Premier must be a real champion because 

 it has repeated its victory over Jack-Frost 

 and leadership in popularity for most of 

 the same 39 years. 



8 



Other things which have helped Premier 

 to retain its leadership are vigor of plant 

 growth and its freedom from disease, al- 

 though many stocks of regular Premier 

 have in recent years been weakened by 

 virus; attractive appearance — although it is 

 not the most beautiful strawberry, well 

 grown Premier are very attractive and are 

 popular in most northern markets. They 

 sell well and the volume insures the profit. 

 Premier berries rate high enough both in 

 firmness and freezing quality to have good 

 acceptance by the buyers either in the fresh 

 market or in processing. The quality of 

 the berries is good, not as high as Fairfax, 

 Fairpeake and Empire but better than 

 Blakemore, Missionary, Robinson and 

 other leaders. Premier for early and Cats- 

 kill for midseason and late berries form 

 a sure-fire profit combination for northern 

 growers. 



