THE NEW GOAL 



O^XN over-supply in many lines 

 has brought demands to curtail pro- 

 duction. But, — there is no limit 

 placed on quality, and this field still 

 offers a challenge to American ability 

 and skill. Fewer, but better, pro- 

 ducts are now the aim. 



Progressive dealers who know the 

 soundness of this policy are encourag- 

 ing consumers to seek REAL VALUE 

 rather than to buy at a price. 



To offer gardeners pure bred seed 

 is a long step in the right direction. 

 Because QUALITY has been bred 

 into them for generations, FERRY'S 

 SEEDS meet the new specifications 

 in every way. 



FERRY-MORSE SEED CO. 



Detroit; Michisan San Francisco^ California 



January 15, 1934 



