PREMIER 
Frost proof for 28 straight years! 
Premier has never missed a crop! ! 
Premier is a sure cropper because the blooms are so very hardy and 
because there are enough to make a crop even though frosts or insects 
should kill half of them. 
More records for high yields and big profits have been made with 
Premier than with any other variety. It is adapted to all the middle and 
northern states, and on higher altitudes as far south as North Carolina 
and Tennessee. 
In plant growth, Premier is healthy, moderately vigorous and extremely productive. 
Berries are of good size and appearance, quality and firmness, but they are brighter, 
firmer and of better quality from Pennsylvania north than they are in the lower middle 
states. 
The weariest point about Premier is a result of its strongest point. The plants set so 
many perfect berries that later pickings become rather small in dry seasons unless they 
are irrigated or the crop reduced by frost or insects. 
Proof of Premier's popularity is the fact that for years we have sold twice as many 
Premier plants as any other variety. We cannot do that this year because we haven't 
got the plants — but what we have are nice. 
Premier is also known 
as Howard 17. This is the 
original name and is still 
largely used in New Eng- 
land where the variety 
originated. Whichever 
name you use. Premier or 
Howard 17, the variety is 
"tru-blue/' safe, steady, 
sound and sure. Price list, 
page 23. 
Premier crops are sure, large, profitable 
