MARY T. FROTSCHER, JOSEPH STECKLER, RICHARD P. STECKLER. 



President. Vice-Pres. and Mgr. Treasurer. 



CHAS. E. Bartholomew, Secretary. 



INTRODUCTION. 



New Orleans, La., January i, 1900. 

 To our Pat r 071 s: 



We feel that our friends and old patrons will be glad to know that we have 

 consolidated under the firm name of J. Steckle? Seed Co., Ltd., the business 

 heretofore carried on by the J. Steckler Seed Co., Nos. 518 to 524 Gravier 

 street, and Richard Frotscher, Nos. 521 to 525 Dumaine street. 



It is a great satisfaction to us to thus get full control of the whole business 

 established by the late Mr. Richard Frotscher, who spent the greater part of 

 his life to build up a seed business that has a solid, unrivalled reputation for re- 

 liability throughout the whole South. The division of the old business into 

 two separate establishments has been a matter of regret to us from the begin- 

 ning, feeling that it was somewhat confusing to our old patrons, and much more 

 so to the public in general. As every partner in our firm is a member of the 

 Frotscher family, we have been very jealous of the name and strove that the 

 reputation of the business should not suffer at our hands, we are now in a 

 position to guarantee that our firm will maintain the high standard established 

 by Mr. Frotscher. 



In no other line of business is the public compelled to rely solely on the 

 good faith of the merchant. Old seed and new seed look alike. You have 

 only the dealer's word for it that the seed is fresh and genuine. It is therefore 

 absolutely necessary to get good seed from a reliable source. We do not pro- 

 pose to handle any cheap seed; it is even dear if given away. We will, as 

 heretofore, supply country merchants with our seed, which we sell under our 

 name and guarantee. 



The marked success of the J. Steckler Seed Co., in the three years operating 

 under that name is good evidence of the fair and liberal manner in which we 

 conduct our business. We invite comparison in price, quality of seed, stock 

 carried, etc., with any first-class seed house South. We have ample force to 

 promptly fill all orders. In addition to our other help, we have now in our 

 employ eleven out of twelve of the old employes of Mr. Frotscher. So we 

 have reliable trained help to depend on. 



Our Seed Catalogue and Garden Manual will be sent free to all applying 

 for it. It is the best book of its kind in the country. The instructions for 

 planting, etc., are based on the results of over thirty years' practical experi- 

 ence in our Southern climate and can be confidently depended on. 



Relying on our thorough knowledge of the seed business, acquired by so 

 many years of experience, we ask your patronage, confident of retaining all our 

 old customers and sure to keep the trade of all new ones. 



Thanking the public for their most liberal patronage; we beg to remain. 

 Your most obedient servants, 



J. STECKLER SEED CO., I/TD. 



