Don't gamble on the quality of seed you buy. Good seed is much cheaper in proportion to the results obtained than poor 

 seed. Beckert's Seed Store has established an enviable reputation for quality in grass seed during' more than half a cen- 

 tury of determined effort to supply only the best and you can rely on the seed which we ship you. There is no better 



seed to be had at any price. 



. . , YOUR LAWN . . . 



GOOD soil, good seed, sufficient moisture, 

 drainage, necessary fertilizing elements, 

 proper cutting — these are the essentials of a 

 beautiful lawn under ordinary conditions. We 

 admit that it sounds like a big prescription, but 

 actually you can't keep good grass from grow- 

 ing if you give it half a chance. We have ex- 

 plained on the next page what constitutes good 

 soil; seed and fertilizer which you can rely oil 

 should be looked for only at a reliable seed 

 house, drainage except in extreme cases takes 

 care of itself, moisture under modern conditions 

 may be easily applied as needed, and proper 

 cutting is a question of judgment. Your lawn 

 can be as green and beautiful every day 

 through the summer and fall as it is in the 

 springtime and, after it is properly started, it 



is much easier to care for a good lawn than a 

 poor one. 



It is cheaper over a period of several years 

 (and vastly more satisfactory), to start your 

 lawn by building a good seed-bed than it is to 

 attempt to coax a poor seed-bed to grow good 

 grass. If you succeed in spite of a poor seed- 

 bed it will be at the expense of much greater 

 effort and cost. 



It is commonly stated that the best time to 

 seed a lawn is in the early spring or early fall, 

 and this is undoubtedly true in general. A good 

 lawn may be started at any time during the 

 spring or early fall, provided essential details 

 are given the necessary attention and proper 

 moisture can be supplied, in case of need, by 

 artificial means. 



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