Miscellaneous. 



measure to the educational value of the 

 Exposition. The arrangement of the 

 grounds, the construction of the build- 

 ings, the installation of exhibits, and the 

 supervision of the minor details of the 

 Exposition were of a degree of excellence 

 highly creditable to those who were 

 entrusted with its management. 



The reasons why our expositions and 

 carnivals are held, and the direct and 

 indirect results that are obtained, are 

 too generally and well understood to 

 require further discussion. It is suffi- 

 cient to state that the recent Exposition 

 demonstrated beyond question its value 

 as an educational factor in the life of the 

 Filipino people, that it served to promote 

 harmony and cooperative effort, and 

 that its was a decided stimulus to busi- 

 ness and the various industries of the 

 Islands. 



It may be desirable, however, while 

 the details of the Exposition of 1912 are 

 fresh in our minds, to consider briefly 

 certain features of the Exposition with 

 reference to development and improve- 

 ment at the next Exposition that shall 

 be held in Manila. 



It becomes more and more apparent 

 every year that the Philippine Islands 

 contain a wealth of material suitable for 

 the preparation of interesting and at- 

 tractive exhibits. It is evident, further- 

 more, that not only the inclination, but 

 also the ability, exists among the people 

 of these Islands to prepare exhibits 

 worthy of much wider attention on the 

 part of other countries than they now 

 receive. Having demonstrated these 

 facts, it remains only to still further 

 improve the high standard of our ex- 

 hibits already established, and then to 

 demonstrate to the outside world the 

 attractiveness of our Philippine exposi- 

 tions in such a forceful and convincing 

 manner that our foreign visitors shall 

 be numbered by hundreds instead of 

 dozens. 



It has been suggested, and the sug- 

 gestion is worthy of consideration, that 

 arrangements be perfected for holding 

 in Manila every second year a midwinter 

 exposition, that this exposition be 

 known and widely advertised as the 

 Philippine Midwinter Exposition, and 

 that it be open for a period of not less 

 than two weeks. It would seem desir- 

 able that our expositions be made a 

 permanent institution, to be held at 

 regular and stated intervals, and there 

 is strong argument in favour of the 

 biennial rather than the annual exposi- 

 tion. The use of the designation ' Philip- 

 pine Midwinter Exposition " would be 

 attractive for advertising purposes and 

 would tend to bring about a better 



) [July, 1912. 



understanding in other countries as to 

 the time of year when our expositions 

 are held. The opinion was frequently 

 expressed that it was unfortunate that 

 it was impracticable to continue the 

 recent Exposition for a longer period, 

 audit is probable that our future ex- 

 positions should remain open for at least 

 two weeks. The importance of widely 

 and effectively advertising our exposi- 

 tions is too self-evident to require 

 comment. 



Among the more important means of 

 improvement for the next Exposition, 

 that have been brought to our attention, 

 is the matter of separating the exhibit 

 and sales features. Two classes of 

 people visit an exposition, those who 

 desire only to view the exhibits, and 

 those who desire to make purchases. 

 The combination in a limited space 

 of the exhibit and sales features is 

 most unsatisfactory. Where a part 

 of an exhibit is on sale, the entire 

 exhibit soon becomes disarranged and 

 unsightly, and likewise the prospective 

 buyer finds that an exhibit room is not 

 a satisfactory place in which to make 

 purchases. In nearly all of the exhibits 

 at the 1912 Exposition a part of the 

 material on exhibit was offered for sale. 

 Although the greater part of such 

 material was not removed until after 

 the close of the Exposition.the inevitable 

 result was that many of the exhibits 

 soon became disordered and unattractive. 

 The presence of both purchasers and 

 sightseers in one building tends, also, to 

 larger crowds than can be easily handled. 

 It should be possible to effect an arrange- 

 ment whereby all material for sale could 

 be placed in one "sales building " under 

 the supervision of competent salesmen. 

 This arrangement would undoubtedly 

 largely increase the amount of sales, and 

 would also greatly improve conditions 

 in the exhibit buildings. 



It has been suggested that at the next 

 Exposition one building be devoted to 

 "household industries." Many of the 

 visitors at our expositions are particul- 

 arly interested in these industries, which 

 include the weaving of various textile 

 fabrics, carving, the making of hats, 

 mats, footwear, coconut-shell products, 

 and numerous other articles. Where 

 this work is widely scattered throughout 

 a large number of exhibits there is a 

 great amount of expensive and unneces- 

 sary duplication, and its inspection be- 

 comes a long and tiresome task that 

 could be largely overcome by grouping 

 all of these industries in one building. 



Other matters that have been men- 

 tioned in connection with future exposi- 

 tions are the encouragement of more 



