July, 1910.] 



57 



and Co-operation. 



against Island produce, -on the contrary, 

 the trade takes kindly to it and asks for 

 it by preference. 



We have, therefore, to consider, first, 

 certain details regarding the kinds of 

 produce which are in demand and the 

 difficulties which are now experienced in 

 obtaining this produce in the quantities 

 desired, at the times when it is needed, 

 and in the condition in which the trade 

 wishes to have it. 



In subsequent articles the difficulties in 

 the cultivation of these crops and in 

 their transportation and marketing will 

 be presented, and such practical re- 

 medies will be suggested as will likely 

 help toward solving our difficulties. 

 Finally^ we intend to present a general 

 plan for encouraging, in a substantial 

 way, the cultivation and proper market- 

 ing of those crops which can be success- 

 fully grown in Hawaii, and which are 

 demanded by the trade in constantly 

 increasing quantities. 



Regular and Urgent Demand. 

 It seems almost necessary to state 

 that there is little use in encouraging 

 the production of things for which there 

 is no demand and therefore no market. 

 It should, however, serve as a great en- 

 couragement to those who are interested 

 in the complete development of the 

 Territory, tc know that there is a regu- 

 lar and urgent demand on the part of 

 our consuming population for a large 

 variety of farm products, and that the 

 commission men, wholesale dealers, retail 

 dealers and public will take by prefer- 

 ence Island produce. The statements 

 to this effect, which I have obtained 

 from all of our leading dealers, were 

 not based on a patriotic sentiment 

 which might, sooner or later, lose some 

 of its ardour, but on the more lasting 

 foundation of demand by the trade for 

 products which we can raise in the 

 Territory. 



Co-operation and Printers' Ink. 



The first dealer with whom I had an 

 interview on this subject handles a 

 number of Island products, including 

 jellies, jams, chutneys, pickles, taro flour, 

 starch, rhubarb, celery, sweet potatoes, 

 dry beans, maugoes.avocados, pineapples, 

 limes, oranges, pomelos, eggs and tur- 

 keys. No complaint was made regarding 

 the quality of jellies, jams, chutneys 

 and pickles. The demand for these 

 products is increasing slowly, and the 

 quality of the goods is satisfactory. 

 Taro flour is, of course, an incidental 

 product which has thus far not come 

 into wide use, but there is a slightly 

 increasing demand for it. All of these 



products are put up in a form in which 

 they could be safely held for long pe- 

 riods and could be shipped to the main- 

 land without deterioration. In order 

 to place these products, or other Island 

 products, on the mainland markets, how- 

 ever, it is necessary in the first place 

 that the producers of these products 

 should get together in a friendly co- 

 operative way; adopt modern methods of 

 advertising and marketing. As soon as 

 this is done in a business-like way, there 

 is no question as to the possibility of 

 opening up a good outlet for the surplus 

 which is not demanded by our Island 

 population. 



Rhubarb and celery are furnished the 

 year round to the local dealer, about 

 whom we are now speaking. The rhu- 

 barb is received in Honolulu in much 

 better condition than that which comes 

 from the mainland, and is in every way 

 satisfactory in quality. The celery pro- 

 duced in the Islands, as a rule, wilts a 

 little too soon, but is tender and of a 

 good flavour. In winter it is usually 

 possible to obtain celery from the main- 

 land somewhat more cheaply than the 

 growers here care to sell it. 



Sweet Potato Demand. 



The sweet potatoes, which are fur- 

 nished to the local market, are sadly 

 lacking in uniformity of shape, colour 

 and flavour. Sweet potatoes are not im- 

 ported from the mainland, and the local 

 market is, therefore, exclusively in the 

 hands of local producers. I have been 

 repeatedly assured that ten times as 

 many sweet potatoes as at present could 

 be handled in Honolulu if they were 

 supplied regularly and in uniform condi- 

 tion. Some of the producers have been 

 informed of this fact, and yet have not 

 given sufficient attention to the matter. 

 It is impossible to force a product upon 

 the public in a condition in which they 

 do not want it. 



Tons of dried beans of various varie- 

 ties are imported annually, and all of 

 these could be profitably raised in 

 Hawaii. The mangoes and avocados 

 which are offered on the market are 

 also sadly lacking in uniformity, some 

 of them being delicious in flavour and 

 others scarcely fit to eat. The same 

 may be said of papayas — in fact, all of 

 these fruits would be demanded in much 

 larger quantities than are now brought 

 to market if attention were given to the 

 cne point of producing a good quality 

 of fruit, and maintaining that quality 

 in all shipments to Honolulu. 



Not Enough Limes. 

 The dealer in question assured me that 

 he could handle all the limes that could 



