Edible Products. 



72 



Ceylon Green Tea had paved the way for an increased consumption of B'ack Teas 

 as the Americans now know that there are other tea-producing countries besides 

 China and Japan and— having tried our Greens— were trying the Black Teas ; and 

 he anticipated that once having drunk good black tea, they would not go back to 

 Green Teas. 



A new Commissioner has been appointed to America to live in the country. 

 His appointment is for two years, and we hope to see some tangible results from 

 his appointment before then. 



Spasmodic attempts were made to advertise Ceylon Teas on the Continent of 

 Europe, but until the Paris Exhibition of 1900 no sustained effort was made ; 

 but apart from Russia, no nation drank any appreciable quantity per head, and 

 before we started the campaign we might have counted the cost, as it is a costly 

 business trying to change the taste of a nation. It seems to be changing, though 

 very slowly. The " Thirty Committee " have voted £10,000 to Mr. Renton for 1906, 

 and have intimated to him that they hope to vote the same amount in 1907 ; and if 

 by that time no appreciable increase is shown, it seems advisable to shut down 

 expenditure. 



It is, as mentioned before, impossible to prove the good done by advertising 

 Ceylon tea in Foreign countries ; but it is evident that the other tea-producing 

 countries consider that the expansion of our Tea Trade to countries other than 

 Great Britain is due to the work of the " Thirty Committee." The Indian tea 

 producers, who had tried a voluntary subscription for some years to advertise 

 their tea, approached the Indian Government on the question of a Tea Cess, 

 and it came into force on 1st April, 1903. 



