About the Kind of People Who Buy Star Roses 



WEST GROVE, PENNSYLVANIA 



Fall, 1960 



While studying our records recently, I discovered what I think is a 

 rather significant fact about our customers. I learned that the majority 

 of them have at least one thing in common ... a love for Quality. I 

 base this on the fact that more than 70% of our customers buy from us 

 more than once. The conclusion seems inescapable to me that they do 

 so because they are happy with the quality of the plants we have for them. 

 This, of course, makes me happy, too, as it does all of us here who take 

 pride in providing fine roses for all who love them. 



There is no greater satisfaction to me in the business world than knowing that our product is a good one, and 

 that our customers appreciate it. When they show that appreciation by re-ordering from us over the years, I feel that 

 our efforts to maintain high standards are, indeed, worthwhile. I am greatly heartened by the knowledge that the 

 percentage of Star Rose repeat customers is so high. Naturally, we think it is desirable to do what we can to in- 

 crease it. 



Perhaps one way to do this— a beginning at least — is to offer you some truly helpful information ... a tip — if 

 you will — which, if followed, will give you better roses next summer and increased satisfaction. It is this: PLANT 

 ROSES IN THE FALL. Both spring and fall are, of course, good times to plant roses — but fall planting has definite 

 advantages; for instance, the ground is more mellow and workable — the weather is more dependable — the roses 

 have an opportunity to establish themselves firmly and more quickly over winter by development of their feeder 

 roots. The result in spring and summer is finer roses for you! 



With best wishes for your garden pleasure, I am 



Sincerely, 



President 



NONE FINER ANYWHERE THE CONARD-PYLE CO. 



P. S. I wish to take this opportunity to bring to your attention the splendid new roses which appear in our catalog 

 for the first time: Suspense (cover and p. 2), Vassar Centennial (p. 2), Fascinating (p. 3), Duet (p. 5), Pink Parfait 

 (p. 22), Polka (p. 24), and Simone (back cover ). I think you'll love them. Suspense has just won "The Most Beau- 

 tiful Rose of France'' Award for 1960; Duet and Pink Parfait are All-America Winners for 1961. 



