This catalog is yours with our compliments^ and we 

 are happy to have you own a copy. Each year we 

 endeavor to improve upon it, and to make it as 

 attractive and as authoritative as anything in its Field. 



like most of tne good things in life, it costs a lot of money . . . 

 we II go further than that, end tell you exactly how much 

 it costs: 40c per copy, $400 a thousand . . . Now our files 

 show that several thousand people on our mailing list have never 

 favored us with a single order. Some of them are simply flower 

 catalog collectors, others want to compare descriptive matter 

 and prices, while still others have had only a momentary interest 

 in gardening and have long since taken up golf, gone into the 

 chicken business, or moved into a tenth floor apartment. Thus, 

 we are annually spending a considerable sum of money that 

 is wasted on deaf ears and blind eyes. Economy and sound 

 business demand that we do something about this. 



the time has arrived when we are 

 obliged to place a limitation on the 

 number of seasons that we can send 

 our catalog gratis to these who do 

 not respond in any manner, hlence- 

 forth we shall withdraw from cur 

 files the names of all these who have 

 not ordered after the second catalog 

 has been mailed to them. 



To our host of customers and 

 friends, who through loyal and con- 

 tinued patronage have made possible 

 this and prior catalogs, we extend 

 warm and sincere appreciation. 



47 



SWEENEY. STRAUB ft DIMM, HORTICULTURAL PRINTERS. PORTLAND, ORE- 



