Pittsburgh, Pennsylvania, January i, iyig. 



Greetings to Our Friends, 

 Our Customers 



|^|0R forty years it has been the privilege and pleasure of Beckert's 

 Seed Store to serve discriminating American home gardeners with 

 the choicest seeds that human ingenuity, plus time and effort, could 

 produce. During that time we have made many friends solely on the 

 strength of the quality of what we sold and through the satisfaction 

 which the seeds, plants, and bulbs gave in the customers' gardens. 

 \Yc shall continue to serve customers, old and new, in this fashion. In addition, 

 we consider it a solemn obligation to call the attention of our friends to the 

 absolute need of food-gardens for the coming season. Not since the days of 

 Egypt has the world been confronted by as great a food-shortage as right now. 

 On America will fall the gigantic task of not only feeding her allies and herself, 

 but also the famished peoples of Central Europe. America will have to release 

 quantities of food to save starving Europe, in comparison with which past per- 

 formances will seem small. 



You, Home Gardeners of America, are in a more fortunate position to take 

 care of yourselves and help others than any people elsewhere. Upon you will be 

 made the greatest demand for economy in foods, and you are the ones who can 

 meet that demand by becoming producers on a larger scale. To help you make 

 your 1919 Victory Garden the greatest source of satisfaction all around, we pro- 

 pose to render you 



Beckert's Special Victory Garden Service 



We not only solicit your order for such seeds, bulbs, and plants as you may 

 need to produce food, but also offer to help you all we can to make your patriotic 

 endeavors productive of maximum results. Please feel at liberty to ask us any 

 questions pertaining to soil, seeds, insect pests, or whatever may appear as a prob- 

 lem to you in connection with your Victory Garden. Put these problems up to us 

 and rest assured that we will consider it just as great a privilege to help you solve 

 them as it will be our pleasure to give you the best service in 

 seeds, etc., which our forty years' experience has taught us to 

 c yffi*^ ^ render correctly. 



Yours for a bountiful Victory Garden, 



BeckerVs Seed Store 



