Iiil-lii.! Federal S/., r I'l/shu nj/i . Fa J d ii mi r// /.^ nU'J. 



To Our Market-Gardening 



Friends 



T\II1S is an -Aixc of reason. And no one lias a hcllci- reason lo ask w liy 

 lie slionld l)uy Ins seeds from a certain firm, lie slionld ])ay a eer- 

 ^ lain price for seeds of a ,<iiven soii. Iliaii llie man whose ^•el•y lix'eliliood 

 'h depends on []\c wops fi-om those seeds. 



l-'or fol ly years Beckert's Seed Store has enjoyed the patronage of America's 

 niosl discriminating market-growers, for the specific reason that it has sold 

 seeds that "made good." They did all the grower expected, and more. And now 

 w(> ar(> going to take onr customers into our confidence and .sJioir them some of 

 (he reasons why our Seeds are worth more than common strains, why they will "fill 

 the bill" for any trucker whose trade calls for the best. 



During all these years we have been quietly working toward higher stand- 

 ards. We have cheerfully paid the highest prices, plus a premium, to secure the 

 choicest strains of the world's master seed-growers. The following pages Avill 

 ac(|uaint you more fully with the methods pursued by the growers of Beckert's 

 Seeds, and in these methods you'll find the reasons why our Seeds are what they 

 are — a byword for dependability. 



In connnon with all other houses of recognized reliability, we find ourselves 

 singula i-ly handicapped this season in an endeavor to maintain the Beckert standard 

 of excellence in seeds. There is almost a famine in Pea Seed, and also in Cabbage 

 Seed. Onions of several sorts are exceedingly scarce, and succeeding months will 

 see no improvement in the situation. 



The nuin who must have our Seeds to feel reasonably sure of a profitable out- 

 come at \hc end of the season will do well to act promptly upon receipt of this 



message. Send your order at once — we shall take care of it 

 with customary promptness. 



Sincerely yours, 



