Pittsburgh, Pa., January 1, 1920. 



Greetings to Our Friends, 

 Our Customers 



_^^>VERY garden stands for a great opportunity to serve, to save, to create and 

 foster happiness. While happiness is interpreted differently by every individual, 

 y\ the garden is always ready to meet each willing gardener more than half-way. 

 Jfa And in doing things in the garden you enlist the help of all those forces in nature 

 ™ which combine to make this a brighter, better world. 



The Garden * S em * nent ^y desirable, even necessary, to continue the great work 

 Serves which, as a nation, we have done so well during the past few years. Eco- 

 nomic conditions the world over point to the needs of both, using less and 

 producing more of everything. As always, America is reluctant to do with less food, so we 

 must get the gardens to produce more. We are singularly fortunate in having the chance 

 to have bigger, better gardens than almost every other nation. 



The Garden ^ ma ^ as returns fro m tne individual home garden may seem, they stand fcr 

 Saves a tremen d° us savm g to the nation, for the actual money saved on the 

 food produced represents but a small item of the total saving effected. 

 The garden saves transportation needs to and from market; it saves quality in the 

 product, which the process of marketing loses; it saves the need of a monotonous 

 menu during the winter months when products of the garden stored in cans or 

 soil will further decrease expenses. 



The Garden ^ 6 S ar< ^ en * s finding recognition as one of the greatest stabilizers handed 



Ki ' on to mankind. When emotion runs riot and confidence becomes shaken, 



Jr osters 



Happiness w ^ en Y ou are "blue" and begin to doubt yourself, go into the garden and 

 dig or hoe or plant. Soon you'll find self-assurance will return, for poise, 

 power, and balance can be dug out of the soil, and this can be proven by every man and 

 woman who has tried it. 



We extend to our customers a plea to preach the gospel of gardening to friends and 

 neighbors, to point out to them the wonderful possibilities hidden in even a small piece of 

 TUs> /~ i u~s~„~+ g rounaT - May you also recall that forty-four years of constant endeavor 

 in one line have helped us evolve a degree of Garden Service eminently 

 satisfactory to the most exacting. We anticipate the pleasure of again 

 serving you with the choicest products the trade affords. 



Yours for more of better gardens, 



Beckert's Seed Store 



