April, 1978 



NORTH CAROLINA STATE LIBRARY 

 RALEIGH 



N. C. 



Doc- 



UNIVERSITY OF NORTH CAROLINA 



Ladj¥MT(g®[Ly 



MAR 7 19 79 



105 1911 Building 

 NCSU, Raleigh, N.C. 27650 



Seafood Marketing 



The winds of change grow stronger 



Marketing. To most people it's an abstract, ill- 

 defined word whose meaning is only important to the 

 economist or businessman. 



Yet, like it or not, marketing touches the lives of 

 every one of us daily. Our economic system is based 

 on a series of markets. And they are as vital to that 

 system as the goods they serve to move. 



In the seafood industry, marketing is the concern 

 of all. From the dealer who sells ten thousand dollars 

 worth of fish in a single phone call, to the small-time 

 fisherman who works from sunup to sunset to fill his 

 nets, everyone is interested in markets. 



And rightly so. In terms of marketing, seafood is 

 one of the most complicated of commodities. Not only 

 is it extremely perishable, but it is subject to highly 

 individualized preferences. To make matters worse, 

 supplies are never constant but bounce up and down 

 according to the whims and seasons of nature. 



In North Carolina, the channels and methods for 

 marketing seafood have changed very little over the 

 last several decades. Traditionally fishermen have 

 sold their catches to local fish houses or "packers." 

 From there, the fish are iced and packed whole in 

 (See "New laws, " page 2) 



