which are processed to be different in form, taste 

 and texture from the principal raw ingredients. 



One of the successful products is Wanchese 

 Fish Company's scallop medallion that is sold 

 at the Fulton market. Developed through a 

 N.C. Fishery Resource Grant, administered by 

 Sea Grant, the medallion uses enzymatic cold- 

 binding to create large scallops from smaller, 

 less profitable ones. 



NORTH CAROLINA 

 MARKETING CAMPAIGN 



To compete in a global market, the N.C. 

 General Assembly began appropriating funds for 

 seafood marketing in 1998. In the 2002-2003 

 fiscal year, $200,000 was budgeted for seafood 

 marketing. 



For blue crab and other seafood, Small's 

 office began a "Freshness from North Carolina 

 Waters" (FFNCVV) program. The FFNCW label 

 may be applied only on North Carolina pro- 

 duced, processed or packed seafood products, 

 according to the membership criteria. 



"Our program is generic and focuses 

 on all North Carolina seafood," says Small. 

 "It will help fishermen and processors 

 market their products by letting consumers 

 know the products they are buying are top 

 quality and locally harvested." 



The campaign's goal is to create a positive 

 image in the public's minds about all North Caro- 

 lina seafood and aquaculture products through 

 our "Freshness from North Carolina Waters" 

 program, he adds. 



Because of increased competition from Viet- 

 nam, China and Thailand in the shrimp industry, 

 the 2003 Congress authorized $1 7.5 million of 

 disaster relief to the South Atlantic states. In North 

 Carolina, Smith's program recieved $600,000 to 

 develop a 36-month shrimp marketing campaign 

 to promote the virtues of fresh, local shrimp. 



There really is a difference between foreign 

 and North Carolina shrimp, says Small. "Our 

 domestic, wild-caught shrimp are safe to eat, 

 untainted, clean and have a firmer flesh that 

 tastes better than the almost bland flavor of the 



Continued 



is sold at many wholesale compa- 

 nies operating out of the Fulton Fish Market 

 The seafood arrives in pallets and then is unpacked and 

 displayed for buyers. On most days, the market is buzzing with activity 

 early in the morning. 



