674 Caution to Purchasers of Home Produce. [Feb., 



The Board, having reason to- believe that the hams so 

 advertised were not English hams, wrote to the Cumberland 

 Ham Company, and the following correspondence took place : — 



4, Whitehall Place, S.W. 

 9th January, 1908. 



Sir, 



I am directed by the Board of Agriculture and 

 Fisheries to inform you that their attention has been drawn 

 to an advertisement, a copy of which is enclosed, which 

 appears to relate to American hams, or at any rate to hams 

 that in no sense are " Cumberland hams." In the absence 

 of explanation, it appears to the Board that the adoption of 

 the style " Cumberland Ham Company," for the purpose of 

 carrying on a business in hams that are in no sense 

 " Cumberland " hams, is calculated to create a false impres- 

 sion in the minds of the public as to the nature of the hams 

 offered for sale ; but before taking further steps with a view 

 to stopping this and warning the public against the risk of 

 being misled by the name you have adopted, the Board 

 would be glad to consider any explanation which you may 

 desire to offer. 



I am, &c, 

 (Signed) T. H. Elliott, 



Secretary. 



The Cumberland Ham Co., 



5, York Buildings, Adelphi, W.C. 



5, York Buildings, Adelphi, W.C. 

 10th January, 1908. 



Dear Sir, 



We are in receipt of your communication of yesterday's 

 date, and should be glad if you would be good enough to 

 inform us under what authority, statutory or otherwise, the 

 Board of Agriculture and Fisheries asks for an explanation 

 with regard to the name adopted by this Company. 



We are, &c, 



The Cumberland Ham Co. 



The Secretary, 



The Board of Agriculture and Fisheries. 



